Test Bank for Consumer Behavior Buying Having Being 13th Edition Michael Solomon, Chapters 1 - 14

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Solomon n




Consumer Behavior, 13e (Solomon) n n n




Chapter 2 Consumer and Social Well-Being n n n n n n




1) Which act makes it illegal for American executives to bribe foreigners to gain business?
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A) Lanham Act n




B) Foreign Corrupt Practices Act n n n




C) Patriot Act n




D) Robinson-PatmanAct n




Answer: B
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Diff:1 n




LO: 2.1:Ethicalbusinessisgood business.
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AACSB: Application of knowledge
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2) Rules of conduct that guide actions in the marketplace are called
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A) social obligation n




B) social responsibility n




C) business ethics n




D) socialawareness n




Answer: C
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Diff:1 n




LO: 2.1: Ethical business is good business.
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AACSB:Ethical understanding andreasoning
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3) The importance people attach to worldly possessions is called
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A) ego products n




B) materialism
C) needs
D) wants
Answer:B
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Diff: 1
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LO: 2.1:Ethicalbusinessisgood business.
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AACSB: Application of knowledge
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4) ThoughtheOrganization forEconomicCooperationand Development (OECD)outlaws
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bribery in business practices, it is still common in
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A) Japan
B) Mexico
C) Germany
D) Alloftheabove n n n




Answer: D
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Diff:1 n




LO: 2.1: Ethical business is good business.
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AACSB:Ethical understanding andreasoning
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1
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Solomon


5) TheU.S.governmentistryingtoencouragebusinessesandconsumerstoselect greencleaning
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products, which ofthefollowing areexamples ofcompany's pursuing such products?
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A) Arm& Hammer n




B) Unilever
C) Nestle
D) SCJohnson&Co.
Answer: D
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Diff:3
LO: 2.1:Ethicalbusinessisgoodbusiness.AACSB:
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Application ofknowledge n




6) Businessethicsarerulesofconduct publishedbytheBetterBusinessBureauthatguide
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actionsinthemarketplace.
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Answer:FALSE
Diff:2
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LO: 2.1: Ethical businessis good business.
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AACSB:Ethicalunderstandingandreasoning
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7) Productsmeetexistingneeds,andmarketing activities onlyhelptocommunicatetheir
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availability.
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Answer:TRUE
Diff:1
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LO: 2.1: Ethical businessis good business.
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AACSB:Ethicalunderstandingandreasoning
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8) Advertisingisaserviceforwhichconsumersarewillingtopaybecausetheinformation it
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provides reduces their search time.
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Answer:TRUE
Diff:1
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LO: 2.1:Ethicalbusinessisgoodbusiness.AACSB:
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Application ofknowledge n




9) Whatistheroleof a product andhowdoes it relate tomarketing activities? n n n n n n n




Answer: Productsmeetexistingneeds,andmarketingactivities onlyhelp tocommunicatetheir
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availability.Theeconomicsofinformationperspectiveregardsadvertisingasanimportantsource of
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consumerinformationlearning.Thisviewemphasizestheeconomiccostofthetimewespendto
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searchforproducts.Accordingly,advertisingisaserviceforwhichconsumersare willing topay
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because the information itprovides reduces their search time.
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Diff:2
LO: 2.1:Ethicalbusinessisgoodbusiness.AACSB: Application
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ofknowledge
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2
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Solomon


10) Ifyou areunhappywithaproductorservice,what areyourthreepossiblecoursesofaction?
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Answer: You mayuse a voice response, private response, or third-party response. The voice
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responseisthebestforthemarketerbecauseitenablesacorrectiontotheproblem.
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Diff:1
LO: 2.1:Ethicalbusinessisgoodbusiness.AACSB:
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Application ofknowledge n




11) Explainwhyadvertisingisnecessary. n n n




Answer: Advertisinghelps tocommunicateproducts'availabilityand usefulness.Diff:3 LO:
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2.1:Ethicalbusinessisgoodbusiness.AACSB:
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Application ofknowledge n




12) When consumers areunhappywith aproduct,theyboycotttheproductand/orstoreand
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express dissatisfaction to friends. This is called a
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A) private
B) third-party
C) voice
D) public
Answer:
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A Diff:1n n




LO: 2.2:Marketershavean obligationto providesafe and functionalproductsaspartoftheir business
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activities.
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AACSB: Applicationofknowledge n




13) When consumers areunhappywithaproduct,theymayfileacomplaintintheformoflegal
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action,BetterBusinessBureaucomplaint,orpublishinganegativereview.Thisiscalleda
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response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
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Diff:1
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LO: 2.2:Marketershavean obligationto providesafe and functionalproductsaspartoftheir business
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activities.
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AACSB: Applicationofknowledge n




3
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