AIPMM - CPM PRACTICE EXAM || WITH QUESTIONS
AND ANSWERS|| VERIFIED ANSWERS|| LATEST
UPDATE 2025
Nature and characteristic of a service - (answers)intangibility
inseparability
variability
perishability
What are the 4 Kotler's Market Strategies? - (answers)Product
Price
Promotion
Place
What are Porter's 5 forces? - (answers)Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
What are the 7 phases of PLC? - (answers)Conceive
Plan
Develop
,Qualify
Launch
Deliver
Retire
What are the steps of NPD? (Phases) - (answers)Conceive
Plan
Develop
Qualify
What is the strategy for existing market/existing product? (Ansoff's Growth
Matrix) - (answers)Market Penetration
What is the strategy for existing market/new product? (Ansoff's Growth Matrix) -
(answers)Product Development
What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) -
(answers)Market Development
What is the strategy for new market/new product? (Ansoff's Growth Matrix) -
(answers)Diversification
Market Objective: Gain awareness
, Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited - (answers)Introduction
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets - (answers)Growth
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets - (answers)Maturity
Market Objective: Harvest/Deletion
Competition: Reduced
AND ANSWERS|| VERIFIED ANSWERS|| LATEST
UPDATE 2025
Nature and characteristic of a service - (answers)intangibility
inseparability
variability
perishability
What are the 4 Kotler's Market Strategies? - (answers)Product
Price
Promotion
Place
What are Porter's 5 forces? - (answers)Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
What are the 7 phases of PLC? - (answers)Conceive
Plan
Develop
,Qualify
Launch
Deliver
Retire
What are the steps of NPD? (Phases) - (answers)Conceive
Plan
Develop
Qualify
What is the strategy for existing market/existing product? (Ansoff's Growth
Matrix) - (answers)Market Penetration
What is the strategy for existing market/new product? (Ansoff's Growth Matrix) -
(answers)Product Development
What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix) -
(answers)Market Development
What is the strategy for new market/new product? (Ansoff's Growth Matrix) -
(answers)Diversification
Market Objective: Gain awareness
, Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited - (answers)Introduction
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets - (answers)Growth
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets - (answers)Maturity
Market Objective: Harvest/Deletion
Competition: Reduced
