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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 2025; 100% correct solutions and explanations.

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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 2025; 100% correct solutions and explanations. As a marketing consultant, you are required to identify an SME/SMME in your neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or identified SME/SMME and discuss the following with the owner/manager: the background, demography, African consumer culture and population implications for the marketing structure. After the discussion with the owner of the chosen/identified SME/SMME, briefly summarise the following: (a) Background of the chosen/identified SME/SMME (b) Key concepts relating to demography, African consumer culture and population implications for the marketing structure. QUESTION 1 Describe the background of the chosen SME/SMME. Your answer should not exceed half a page (5 marks for the background). (5) QUESTION 2

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Sonny Nwankwo, Joseph F. Aiyeku Dynamics of Marketing in African Nations
  • 2002
  • 9780313077067
  • Unknown

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University of South Africa
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Marketing in Africa
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