COM3708 Assignment 1 Semester 2 Portfolio (25697)|COMPLETE ANSWERS|- DUE 8 September 2025

COM3708
Assignment 1
Semester 2 Portfolio

Unique No: 25697
DUE 8 September 2025

,COM3708: Advertising and Public Relations

Portfolio Assignment 01

Student Number:

Unique Assignment Number:

Due Date: 8 September 2025




1|Page

,Table of Contents
COM3708: Advertising and Public Relations ................................................................... 1
Affidavit ........................................................................................................................... 3
Introduction to the Portfolio ............................................................................................. 4
Phase 1: Assess ............................................................................................................. 4
1.1 Identify the Communicator ..................................................................................... 5

1.2 Identify the Target Audience .................................................................................. 7

1.3 Analyse the Situation and Identify Campaign Aims.............................................. 12

Phase 2: Create ............................................................................................................ 16
2.1 Stipulate the Communication Problem or Opportunity ......................................... 16

2.2 Define Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis) .... 16

2.3 Decide on the Campaign Topic ............................................................................ 17

2.4 Formulate Strategic Communication Objectives .................................................. 18

2.5 Create the Communication Message .................................................................. 18

2.6 Select the Media .................................................................................................. 19

2.7 Produce the Communication Material .................................................................. 20

2.8 Proof of Authenticity: Evaluation of the Planning of the Campaign by the
Organisation ............................................................................................................. 21

Phase 3: Technical Presentation ................................................................................... 22
Conclusion .................................................................................................................... 22
Reference List ............................................................................................................... 23
Appendices ................................................................................................................... 25
Appendix A: Letter to the Organisation ...................................................................... 25

Appendix B: Questionnaire ........................................................................................ 26

Appendix C: Official Letter from the Organisation ...................................................... 30

Appendix D: Detailed Survey Data Tables ................................................................. 31

Appendix E: Additional Research Notes .................................................................... 35




2|Page

, Affidavit
I, the undersigned, hereby affirm that the portfolio contains my personal work.

Student number:

The date:

My signature:

A witness's signature:




3|Page