text - Answers anything that can be read.
theory - Answers a supposition or a system of ideas intended to explain something, especially
one based on general principles independent of the thing to be explained.
Interpretive approach - Answers start from the position that our knowledge of reality, including
the domain of human action, is a social construction by human actors and that this applies
equally to researchers.
empirical evidence - Answers information acquired by observation or experimentation.
Scientists record and analyze this data. The process is a central part of the scientific method
objective approach - Answers having due regard for the known valid evidence (relevant facts,
logical implications and viewpoints and human purposes) pertaining to that issue. If relevant
valid evidence is denied, an objective approach is impossible
falsifiability - Answers the capacity for some proposition, statement, theory or hypothesis to be
proven wrong. That capacity is an essential component of the scientific method and hypothesis
testing. ... The requirement of falsifiability means that conclusions cannot be drawn from
simple observation of a particular phenomenon.
expirement - Answers orchestrating data collection, defines the statistical analysis of the
resultant data, and guides the interpretation of the results.
quantitative approach - Answers refers to research in which we can quantify, or count,
communication phenomena. Quantitative methodologies draw heavily from research methods
in the physical sciences explore human communication phenomena through the collection and
analysis of numerical data.
qualitative approach - Answers a scientific method of observation to gather non-numerical data.
This type of research "refers to the meanings, concepts definitions, characteristics, metaphors,
symbols, and description of things" and not to their "counts or measures."
rule of parsimony - Answers the principle that the simplest explanation of an event or
observation is the preferred explanation. Simplicity is understood in various ways, including the
requirement that an explanation should (a) make the smallest number of unsupported
assumptions, (b) postulate the existence of the fewest entities, and (c) invoke the fewest
unobservable constructs. Choose the more simple explaination.
textual analysis - Answers a research method that describes and interprets the characteristics
of any text
Rhetorical Criticism - Answers Emphasizes communication between the author and reader.
Analyzes the elements employed in a literary work to impose on the reader the author's view of
, the meaning, both denotative and connotative, of the work.
expectancy - Answers are thoughts and behaviors anticipated in conversations
proxemics - Answers study of a person's use of space
* In conversations
* In Perceptions of another use of space
*Use of space affects goal achievement
reciprocity - Answers the human behavior that tends to respond to another's action with similar
behavior.
social penetration - Answers The process of developing deeper intimacy with another person
through mutual self-disclosure and other forms of vulnerability.
self-disclosure - Answers the voluntary sharing of personal history, preferences, attitudes,
feelings, values, secrets etc. with another person. Also known as transparency
social exchange - Answers the onion.
relationship behavior and status regulated by both parties' evaluations of perceived rewards and
costs of interactions with each other.
hyperpersonal perspective - Answers the claim that online relationships are often more intimate
than those developed when partners are physically together.
self-fulfilling prophecy - Answers the tendency for a person's expectation of others to evoke a
response from them that confirms what was originally anticipated.
weak ties - Answers a relationship involving a small investment of time and emotional energy.
Such as an acquaintance.
culture - Answers webs of significance, systems of shared meaning
ethnography - Answers mapping out social discourse; discovering who people within a culture
think that they are what they think they are doing, and to what end they think that are doing it.
metaphor - Answers clarifies what is unknown or confusing by equating it with an image that is
more familiar or vivid.
dramatism - Answers a technique of analysis of language and thought as modes of actions
rather than means of conveying information. an interpretive communication studies theory, was
developed by Kenneth Burke as a meta-method for analyzing human relationships. This theory
compares life to a drama and provides the most direct route to human motives and human
relations.