ELE 3010 EXAM PRACTICE QUESTIONS
AND CORRECT ANSWERS!!
Which of the following is an internal environmental variable?
- the economy
- industry demand
- technology
- financial resources
Financial resources
The _______ is the written statement of marketing objectives, strategies, and activities to be
followed in the business plan.
- marketing mix
- marketing structure
- marketing system
- marketing plan
Marketing plan
Before writing the business plan an entrepreneur should conduct an objective self-
assessment of his or her abilities which includes areas such as planning and sales skills.
(True or False)
True
_____ is the process of gathering information in order to determine who will buy the
product and what is the most appropriate distribution channel?
- marketing planning
- market mixing
- marketing research
- market segmentation
Marketing research
A focus group should consist of how many people?
, 10-12
Market segmentation is the process of:
- describing market conditions
- exploring new market opportunities
- presenting future opportunities
- dividing the market into smaller homogeneous groups
Dividing the market into smaller homogenous groups
The _____ element of the marketing mix involves decisions as to what is the most
appropriate channel.
- distribution
- price
- promotion
- product
Distribution
The business plan presentation for potential investors:
- should contain no negative projections
- should prove the entrepreneur's own perspective
- should enable the entrepreneur to "sell" his or her business concept in a designated
period of time
- should be presented only in writing
Should enable the entrepreneur to "sell" his or her business concept in a designated period of
time
The simplest approach to gathering primary information is:
- interviewing
- observation
- focus groups
- experimentation
Observation
AND CORRECT ANSWERS!!
Which of the following is an internal environmental variable?
- the economy
- industry demand
- technology
- financial resources
Financial resources
The _______ is the written statement of marketing objectives, strategies, and activities to be
followed in the business plan.
- marketing mix
- marketing structure
- marketing system
- marketing plan
Marketing plan
Before writing the business plan an entrepreneur should conduct an objective self-
assessment of his or her abilities which includes areas such as planning and sales skills.
(True or False)
True
_____ is the process of gathering information in order to determine who will buy the
product and what is the most appropriate distribution channel?
- marketing planning
- market mixing
- marketing research
- market segmentation
Marketing research
A focus group should consist of how many people?
, 10-12
Market segmentation is the process of:
- describing market conditions
- exploring new market opportunities
- presenting future opportunities
- dividing the market into smaller homogeneous groups
Dividing the market into smaller homogenous groups
The _____ element of the marketing mix involves decisions as to what is the most
appropriate channel.
- distribution
- price
- promotion
- product
Distribution
The business plan presentation for potential investors:
- should contain no negative projections
- should prove the entrepreneur's own perspective
- should enable the entrepreneur to "sell" his or her business concept in a designated
period of time
- should be presented only in writing
Should enable the entrepreneur to "sell" his or her business concept in a designated period of
time
The simplest approach to gathering primary information is:
- interviewing
- observation
- focus groups
- experimentation
Observation
