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MNM4803 Assignment 3 (ANSWERS) 2025 - DISTINCTION GUARANTEED

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MNM4803 Assignment 3 2025
2 2025
Unique Number:
Due date: 22 August 2025
QUESTION 1 (6 RATIOS INCLUDED)

SALES PER CLIENT CONTACT RATIO

Formula:
Sales per Contact = Sales value ÷ Number of client calls

Inputs:
This calculation needs two numbers – the total sales revenue generated over a given time
period, and the total number of times salespeople met or called clients during the same
period.

Meaning:
This ratio shows how much money in sales is earned each time a salesperson interacts with
a client (Bendle et al., 2017). If the number is high, it may mean the salesperson is effective
in convincing customers to buy or in closing big deals. If the number is low, it could signal a
need for better sales skills, improved product knowledge, or stronger closing techniques.




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Connected book
 image
Neil Bendle, Paul W. Farris, Phillip Pfeifer, David Reibstein Key Marketing Metrics
Publisher: 2021 ISBN: 9781292360881 Edition: Unknown

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