ESB PRACTICE EXAM 2025 QUESTIONS
AND ANSWERS
T/F Trademark licensing is used for brand names, logos, or slogans - ANS True
This segment describes the benefits to customers based on their wants or needs and how they
use the product - ANS Behavioral
T/F Trade secret licensing must be registered with the gov - ANS True
T/F The design thinking process places a high emphasis on developing customer empathy -
ANS True
T/F The design thinking process aims to develop solutions to problems - ANS True
You want to buy a gift shop in a popular location within a large town. Which three factors will
help you determine if the business opportunity is viable? - ANS - Financing requirements
- Revenues and cost
- Market Size
T/F Affiliate sales programs offer commissions to companies who sell their products -
ANS True
1Page
Which two marketing platforms are examples of owned media - ANS - Websites
@COPYRIGHT FYNDLAY 2025/2026
, - Blogs
What does a CFO (chief financial officer) do? - ANS Creates budgets and financial strategies
(CEO- chief executive officer, CIO-chief information officer, COO- chief operating officer)
Which two services does direct distribution provide that fulfilment centers do not - ANS -
Product marketing
- Product manufacturing
T/F The design thinking process aims to develop a product based on the designer's needs -
ANS False
T/F Fixed cost are expenses that have to be paid by the company, regardless of changes in
revenue - ANS True
T/F An S corp, is suitable for internal companies with at least 100 shareholders - ANS Flase
T/F Variable cost depend on the increase or decrease in the amount or services a product has
sold - ANS True
T/F Value engineering changes the purpose of the product - ANS False
What is the fist step in forming a product/ market fit hypothesis - ANS - Determine who the
target customer is
You need to invest in a business that has a simple transactions, low inventory cost, and fast,
free, product delivery - ANS A business that sells digital product
2
Page
@COPYRIGHT FYNDLAY 2025/2026
AND ANSWERS
T/F Trademark licensing is used for brand names, logos, or slogans - ANS True
This segment describes the benefits to customers based on their wants or needs and how they
use the product - ANS Behavioral
T/F Trade secret licensing must be registered with the gov - ANS True
T/F The design thinking process places a high emphasis on developing customer empathy -
ANS True
T/F The design thinking process aims to develop solutions to problems - ANS True
You want to buy a gift shop in a popular location within a large town. Which three factors will
help you determine if the business opportunity is viable? - ANS - Financing requirements
- Revenues and cost
- Market Size
T/F Affiliate sales programs offer commissions to companies who sell their products -
ANS True
1Page
Which two marketing platforms are examples of owned media - ANS - Websites
@COPYRIGHT FYNDLAY 2025/2026
, - Blogs
What does a CFO (chief financial officer) do? - ANS Creates budgets and financial strategies
(CEO- chief executive officer, CIO-chief information officer, COO- chief operating officer)
Which two services does direct distribution provide that fulfilment centers do not - ANS -
Product marketing
- Product manufacturing
T/F The design thinking process aims to develop a product based on the designer's needs -
ANS False
T/F Fixed cost are expenses that have to be paid by the company, regardless of changes in
revenue - ANS True
T/F An S corp, is suitable for internal companies with at least 100 shareholders - ANS Flase
T/F Variable cost depend on the increase or decrease in the amount or services a product has
sold - ANS True
T/F Value engineering changes the purpose of the product - ANS False
What is the fist step in forming a product/ market fit hypothesis - ANS - Determine who the
target customer is
You need to invest in a business that has a simple transactions, low inventory cost, and fast,
free, product delivery - ANS A business that sells digital product
2
Page
@COPYRIGHT FYNDLAY 2025/2026
