COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 8 September 2025; 100% correct solutions and explanations.

COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 – DUE 8 September 2025; 100% correct solutions and explanations.This portfolio entails the planning of a real integrated communication campaign that you have to develop for a local charity, a local school or some other non-profit organisation, based on the guidelines for integrated campaigns as described in your prescribed book and the study guide. Due to time constraints, you need to only plan the campaign and not implement it. You have to approach the organiser(s) of the local organisation to obtain permission as well as cooperation from the organisation to enable and facilitate the development and execution of the prospective campaign. (If necessary, this Tutorial Letter 101 can be shown as authorisation for the assignment.) The consecutive steps for the development of the integrated communication campaign required in performing the required assignment are detailed below. 1 PHASE 1: ASSESS Outcome of phase 1 A document should be produced that exhaustively details particulars of the audience assessment, the organisation's broader operations and objectives, the pertinent environmental conditions, historical and future considerations, as well as the details, perceptions, status and communication of the idea that forms the focus of the campaign. The document should include a complete situation analysis. Assessment of the relevant variables should be based on observation, informal research and investigation and, finally, formal research. To compile this document systematically, you should do the following: 1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do