MKT 300 Exam 3 Practice Questions and Answers
supply-chain management. - -Retailers work with their suppliers to coordinate operations
to meet customer needs, acquire products that their customers demand, and facilitate the
movement of products from the suppliers to their stores. When doing all these activities,
the retailer is engaging in
intensive distribution.
supply-chain management.
horizontal channel integration.
materials handling.
exclusive distribution.
-producer, wholesaler, retailer, consumer - -Kraft sells its macaroni and cheese through
thousands of retailers across the country. Which of the following marketing channel
structures is Kraft most likely to use?
producer, consumer
producer, wholesaler, agent, retailer, consumer
producer, wholesaler, consumer
producer, retailer, consumer
producer, wholesaler, retailer, consumer
-discount store. - -Brookdale is a regional self-service store that sells name-brand and
private-brand clothing, home goods, and electronics at low prices. Brookdale is an example
of a
category killer.
warehouse club.
hypermarket.
discount store.
department store.
-lifestyle - -The Grove is an open-air shopping center that has upscale specialty stores, nice
restaurants, and a movie theater. It is designed to encourage customer loyalty by looking
like a "mini-city" with streets, benches, and a small park. The Grove is most likely a _____
shopping center.
power
community
superregional
regional
lifestyle
-broker - -Jamie works in the insurance industry and has expertise in different types of
insurance. She is not affiliated with any insurance company, but helps bring together
individuals with the insurance company and policy that is right for them. Jamie is a
commission merchant.
broker.
,limited-service wholesaler.
selling agent.
manufacturer's agent.
-sales promotion - -You are working with a sales management consultant to improve your
company's sales performance of its line of juices. You and the consultant agree your
promotional activities should include a greater attempt at inducing trial of the products
being sold. Based on this information, which of the elements of promotion should you
emphasize more?
social media
advertising
public relations
sales promotion
personal selling
-personal selling - -The use of a push policy may require heavy expenditures for
coupons
public relations
personal selling
advertising
guerilla marketing
-allow customers to make more intelligent buying decisions - -Promotions help consumers
because they
allow customers to make more intelligent buying decisions
create new needs for consumers
increase the focus on brand names
only focus on products that have no harmful effects for consumers
help identify self-actualization needs that go unfilled without promotions
-pioneer advertising; competitive advertising - -The online streaming music service
Spotify produces an advertisement in which a person is listening to music streaming over
the Internet. She says that she enjoys the convenience of listening to music without needing
to worry about her personal music library and the ability to create custom playlists on
Spotify. The element of the commercial where the person discusses the convenience of an
online streaming music service would best be classified as _____, while the focus on the
custom playlists available in Spotify is best classified as _____.
comparative advertising; competitive advertising
advocacy advertising; product advertising
institutional advertising; product advertising
pioneer advertising; competitive advertising
institutional advertising; advocacy advertising
-media - -Greg is the marketing manager at Snyder School Supplies. The company has just
set the advertising budget for the coming year and Greg is tasked with determining what
, portion of the budget is going to be spent on television, radio, and magazine
advertisements as part of developing a(n) _____ plan.
media
marketing
business
competitive
advertising allocation
-direct mail - -An advertiser that wanted to use a medium that is highly selective, personal,
and provided few distractions would likely select
direct mail
television
radio
outdoor advertising
magazines
-dealer listing - -A commercial for SodaStream announces that the sparkling water makers
are available at Bed Bath & Beyond and Target. This is a form of sales promotion called
dealer loader
dealer listing
merchandise allowance
buying allowance
cooperative advertising
-a free sample - -When shopping at Costco, customers are offered small portions of various
food items to taste in the hope of enticing buyers to make a purchase. This is an example of
a point-of-purchase material
a demonstration
a premium
a free sample
a merchandise allowance
-leasing a billboard in Times Square to feature the star of the show - -Sony Pictures
Television, the production company behind the television show Breaking Bad, made
several marketing mix decisions that were related to distribution. All of the following are
distribution decisions,except
airing Breaking Bad on AMC.
leasing a billboard in Times Square to feature the star of the show
making the show available for streaming on Netflix and Google Play.
selling action figures through its official Web site.
releasing the original musical score on iTunes.
-direct selling. - -Companies such as Avon and Amway choose to market their products to
ultimate consumers. They use face-to-face sales presentations either at home or at work.
This strategy is referred to as
direct selling.
supply-chain management. - -Retailers work with their suppliers to coordinate operations
to meet customer needs, acquire products that their customers demand, and facilitate the
movement of products from the suppliers to their stores. When doing all these activities,
the retailer is engaging in
intensive distribution.
supply-chain management.
horizontal channel integration.
materials handling.
exclusive distribution.
-producer, wholesaler, retailer, consumer - -Kraft sells its macaroni and cheese through
thousands of retailers across the country. Which of the following marketing channel
structures is Kraft most likely to use?
producer, consumer
producer, wholesaler, agent, retailer, consumer
producer, wholesaler, consumer
producer, retailer, consumer
producer, wholesaler, retailer, consumer
-discount store. - -Brookdale is a regional self-service store that sells name-brand and
private-brand clothing, home goods, and electronics at low prices. Brookdale is an example
of a
category killer.
warehouse club.
hypermarket.
discount store.
department store.
-lifestyle - -The Grove is an open-air shopping center that has upscale specialty stores, nice
restaurants, and a movie theater. It is designed to encourage customer loyalty by looking
like a "mini-city" with streets, benches, and a small park. The Grove is most likely a _____
shopping center.
power
community
superregional
regional
lifestyle
-broker - -Jamie works in the insurance industry and has expertise in different types of
insurance. She is not affiliated with any insurance company, but helps bring together
individuals with the insurance company and policy that is right for them. Jamie is a
commission merchant.
broker.
,limited-service wholesaler.
selling agent.
manufacturer's agent.
-sales promotion - -You are working with a sales management consultant to improve your
company's sales performance of its line of juices. You and the consultant agree your
promotional activities should include a greater attempt at inducing trial of the products
being sold. Based on this information, which of the elements of promotion should you
emphasize more?
social media
advertising
public relations
sales promotion
personal selling
-personal selling - -The use of a push policy may require heavy expenditures for
coupons
public relations
personal selling
advertising
guerilla marketing
-allow customers to make more intelligent buying decisions - -Promotions help consumers
because they
allow customers to make more intelligent buying decisions
create new needs for consumers
increase the focus on brand names
only focus on products that have no harmful effects for consumers
help identify self-actualization needs that go unfilled without promotions
-pioneer advertising; competitive advertising - -The online streaming music service
Spotify produces an advertisement in which a person is listening to music streaming over
the Internet. She says that she enjoys the convenience of listening to music without needing
to worry about her personal music library and the ability to create custom playlists on
Spotify. The element of the commercial where the person discusses the convenience of an
online streaming music service would best be classified as _____, while the focus on the
custom playlists available in Spotify is best classified as _____.
comparative advertising; competitive advertising
advocacy advertising; product advertising
institutional advertising; product advertising
pioneer advertising; competitive advertising
institutional advertising; advocacy advertising
-media - -Greg is the marketing manager at Snyder School Supplies. The company has just
set the advertising budget for the coming year and Greg is tasked with determining what
, portion of the budget is going to be spent on television, radio, and magazine
advertisements as part of developing a(n) _____ plan.
media
marketing
business
competitive
advertising allocation
-direct mail - -An advertiser that wanted to use a medium that is highly selective, personal,
and provided few distractions would likely select
direct mail
television
radio
outdoor advertising
magazines
-dealer listing - -A commercial for SodaStream announces that the sparkling water makers
are available at Bed Bath & Beyond and Target. This is a form of sales promotion called
dealer loader
dealer listing
merchandise allowance
buying allowance
cooperative advertising
-a free sample - -When shopping at Costco, customers are offered small portions of various
food items to taste in the hope of enticing buyers to make a purchase. This is an example of
a point-of-purchase material
a demonstration
a premium
a free sample
a merchandise allowance
-leasing a billboard in Times Square to feature the star of the show - -Sony Pictures
Television, the production company behind the television show Breaking Bad, made
several marketing mix decisions that were related to distribution. All of the following are
distribution decisions,except
airing Breaking Bad on AMC.
leasing a billboard in Times Square to feature the star of the show
making the show available for streaming on Netflix and Google Play.
selling action figures through its official Web site.
releasing the original musical score on iTunes.
-direct selling. - -Companies such as Avon and Amway choose to market their products to
ultimate consumers. They use face-to-face sales presentations either at home or at work.
This strategy is referred to as
direct selling.
