SMPA 1050 Final questions well
answers already passed
survey - correct answer ✔✔-a technique for ascertaining the self-reported attitudes or
behaviors of a particular group, usually by questioning a representative, random sample of the
group
pro: generalizable
con: cannot make strong claims, minor variation in wording and order of questions and social
desirability affect responses
content analysis - correct answer ✔✔the systematic coding and objective recording of data,
guided by some rationale, identifying patterns in data
pros: cheap, high reliability, quantifies meaning
cons: if coding is inaccurate then the findings are invalid, context can be ignored, not valid on its
own
Experiments - correct answer ✔✔a technique that tests predicted relationships among variables
in a controlled environment
pros: causal inferences, control over administration of independent variables, internal validity
cons: not always generalizable, lacks external validity
Independent variable - correct answer ✔✔Things that influence, effect, or cause other things
example: strategy framed news stories
dependent variable - correct answer ✔✔things that are influenced, affected, or moved
population - correct answer ✔✔the universe of things you are interested in understanding
, example: Americans, voters, likely voters
sample - correct answer ✔✔a smaller portion of that population that you analyze because the
population is too big
meant to be representative
internal validity - correct answer ✔✔extent to which we can draw cause-and-effect inferences
from a study
is the study conducted properly
external validity - correct answer ✔✔extent to which we can generalize findings to real-world
settings
Codebook - correct answer ✔✔-a document that contains explicit directions about how data
from data collection forms are coded in the data file
-defines all variables
intercoder reliability - correct answer ✔✔in content analysis, the degree of agreement between
or among independent coders
crime story - correct answer ✔✔-A type of story most likely to lead to newscast
-up to 83% of the lead stories can be this type
print and broadcast agendas - correct answer ✔✔similarities between two news platforms that
cover crime the most while leaving out other stories and
newscast, newspaper - correct answer ✔✔Much greater difference between crime and
entertainment in __________ than __________
answers already passed
survey - correct answer ✔✔-a technique for ascertaining the self-reported attitudes or
behaviors of a particular group, usually by questioning a representative, random sample of the
group
pro: generalizable
con: cannot make strong claims, minor variation in wording and order of questions and social
desirability affect responses
content analysis - correct answer ✔✔the systematic coding and objective recording of data,
guided by some rationale, identifying patterns in data
pros: cheap, high reliability, quantifies meaning
cons: if coding is inaccurate then the findings are invalid, context can be ignored, not valid on its
own
Experiments - correct answer ✔✔a technique that tests predicted relationships among variables
in a controlled environment
pros: causal inferences, control over administration of independent variables, internal validity
cons: not always generalizable, lacks external validity
Independent variable - correct answer ✔✔Things that influence, effect, or cause other things
example: strategy framed news stories
dependent variable - correct answer ✔✔things that are influenced, affected, or moved
population - correct answer ✔✔the universe of things you are interested in understanding
, example: Americans, voters, likely voters
sample - correct answer ✔✔a smaller portion of that population that you analyze because the
population is too big
meant to be representative
internal validity - correct answer ✔✔extent to which we can draw cause-and-effect inferences
from a study
is the study conducted properly
external validity - correct answer ✔✔extent to which we can generalize findings to real-world
settings
Codebook - correct answer ✔✔-a document that contains explicit directions about how data
from data collection forms are coded in the data file
-defines all variables
intercoder reliability - correct answer ✔✔in content analysis, the degree of agreement between
or among independent coders
crime story - correct answer ✔✔-A type of story most likely to lead to newscast
-up to 83% of the lead stories can be this type
print and broadcast agendas - correct answer ✔✔similarities between two news platforms that
cover crime the most while leaving out other stories and
newscast, newspaper - correct answer ✔✔Much greater difference between crime and
entertainment in __________ than __________
