ASM 246,Foundations of Human Evolution
Strategic process used to inform, engage, persuade targeted people to consume goods, services,
& ideas (thousand variations) - answers✔✔Marketing
1900-1929; focus on taking advantage of production strategies
Assembly line used for consumer goods
Consumers looked at as homogenous, producers produced as much as possible and didn't care
about needs/wants of consumers
Didnt worry about marketing - answers✔✔Production Era
1930-1970s; came about as a result of the great depression, hard sell became the mantra of this
At end of WWII surge of consumer demand, needed to be convinced to buy, lots of options so
need to be sold to - answers✔✔Selling Era
Mid 70s people get sick of the hard sell and companies want to differentiate themselves, people
weren't responding
Start to recognize consumers as individuals, not everyone has the same wants/needs
Once recognize diffs, better chance they'll be interested in buying
Now recognize the importance of quality, consumers need to trust that the product is worthy of
$ - answers✔✔Relationship Era
Based on the idea that quality is primary concern and everyone has key role to play in producing
quality products
, Large change, UM big on TQM in every dept but takes a lot of work (tracking, etc) and overtime
people spent more time worrying about TQM than getting product out so lost it -
answers✔✔TQM: total quantity management
(today)
Recognition that todays consumers are very apt
Expect producers to be engaged in activities considered to be socially responsible -
answers✔✔Social Marketing Era
Premier pro baseball pitcher in 1900s, beginning of MLB but business man at heart —> knew
real $ was made in developing product around sport of baseball
Needed to grow interest; took on challenge of growing the game, he understood larger picture
that people were changing (immigrants, ethnic towns, etc)
Everyone banded together to show themselves as ____ people, not americans
Then in early 1900s started to change to _____-Americans because country was growing
Spalding saw this change in identity/interest/nationalism -> we need sport that represents
america and wanted something uniquely american
Baseball invented in cooperstown, NY; spalding wrote a book about hist of baseball and said it
was a myth
Opened up sporting goods store in CHI, got license to produce all pro baseballs -
answers✔✔Albert spalding
Played pro baseball, interested in making $ too but loved baseball
Retired, ended up buying minor league team - milwaukee brewers
Weren't doing well from revenue standpoint when bought so wasn't a big investment
Team sucks -> core product isn't good so need to attract people to come to games
Impediments: bad team and fans were factory workers so changed game time to accommodate
their work day
Strategic process used to inform, engage, persuade targeted people to consume goods, services,
& ideas (thousand variations) - answers✔✔Marketing
1900-1929; focus on taking advantage of production strategies
Assembly line used for consumer goods
Consumers looked at as homogenous, producers produced as much as possible and didn't care
about needs/wants of consumers
Didnt worry about marketing - answers✔✔Production Era
1930-1970s; came about as a result of the great depression, hard sell became the mantra of this
At end of WWII surge of consumer demand, needed to be convinced to buy, lots of options so
need to be sold to - answers✔✔Selling Era
Mid 70s people get sick of the hard sell and companies want to differentiate themselves, people
weren't responding
Start to recognize consumers as individuals, not everyone has the same wants/needs
Once recognize diffs, better chance they'll be interested in buying
Now recognize the importance of quality, consumers need to trust that the product is worthy of
$ - answers✔✔Relationship Era
Based on the idea that quality is primary concern and everyone has key role to play in producing
quality products
, Large change, UM big on TQM in every dept but takes a lot of work (tracking, etc) and overtime
people spent more time worrying about TQM than getting product out so lost it -
answers✔✔TQM: total quantity management
(today)
Recognition that todays consumers are very apt
Expect producers to be engaged in activities considered to be socially responsible -
answers✔✔Social Marketing Era
Premier pro baseball pitcher in 1900s, beginning of MLB but business man at heart —> knew
real $ was made in developing product around sport of baseball
Needed to grow interest; took on challenge of growing the game, he understood larger picture
that people were changing (immigrants, ethnic towns, etc)
Everyone banded together to show themselves as ____ people, not americans
Then in early 1900s started to change to _____-Americans because country was growing
Spalding saw this change in identity/interest/nationalism -> we need sport that represents
america and wanted something uniquely american
Baseball invented in cooperstown, NY; spalding wrote a book about hist of baseball and said it
was a myth
Opened up sporting goods store in CHI, got license to produce all pro baseballs -
answers✔✔Albert spalding
Played pro baseball, interested in making $ too but loved baseball
Retired, ended up buying minor league team - milwaukee brewers
Weren't doing well from revenue standpoint when bought so wasn't a big investment
Team sucks -> core product isn't good so need to attract people to come to games
Impediments: bad team and fans were factory workers so changed game time to accommodate
their work day
