Almarai Expansion into Greece: A
Global Marketing Analysis
Student Name:
Module Name: Global Marketing
Module Code: 7018SMM
, Almarai Expansion into Greece: A Global Marketing Analysis
Table of Contents
Introduction ................................................................................................................................3
Almarai Overview ..................................................................................................................... 3
Concept Map ..............................................................................................................................4
Mission and Vision .................................................................................................................... 4
Action plan .................................................................................................................................5
Macro Environmental Analysis (PESTLE) ............................................................................... 5
Political Factors ..................................................................................................................... 5
Economic Factors .................................................................................................................. 6
Social Factors .........................................................................................................................6
Technological Factors ............................................................................................................7
Legal Factors ......................................................................................................................... 7
Environmental Factors ...........................................................................................................7
Micro Environmental Analysis (Porter’s Five Forces) ..............................................................7
Competitive Rivalry ...............................................................................................................7
Threat of New Entrants ..........................................................................................................7
Threat of Substitutes .............................................................................................................. 8
Bargaining Power of Suppliers ..............................................................................................8
Bargaining Power of Consumers ........................................................................................... 8
Recommendations ......................................................................................................................8
1. Strategy of entry: ............................................................................................................... 8
2. Product Adaptation: ........................................................................................................... 9
3. Marketing Strategy: ........................................................................................................... 9
4. Supply chain and Distribution: .......................................................................................... 9
5. Pricing Strategy: ................................................................................................................ 9
Conclusion ................................................................................................................................. 9
References ................................................................................................................................10
2
Global Marketing Analysis
Student Name:
Module Name: Global Marketing
Module Code: 7018SMM
, Almarai Expansion into Greece: A Global Marketing Analysis
Table of Contents
Introduction ................................................................................................................................3
Almarai Overview ..................................................................................................................... 3
Concept Map ..............................................................................................................................4
Mission and Vision .................................................................................................................... 4
Action plan .................................................................................................................................5
Macro Environmental Analysis (PESTLE) ............................................................................... 5
Political Factors ..................................................................................................................... 5
Economic Factors .................................................................................................................. 6
Social Factors .........................................................................................................................6
Technological Factors ............................................................................................................7
Legal Factors ......................................................................................................................... 7
Environmental Factors ...........................................................................................................7
Micro Environmental Analysis (Porter’s Five Forces) ..............................................................7
Competitive Rivalry ...............................................................................................................7
Threat of New Entrants ..........................................................................................................7
Threat of Substitutes .............................................................................................................. 8
Bargaining Power of Suppliers ..............................................................................................8
Bargaining Power of Consumers ........................................................................................... 8
Recommendations ......................................................................................................................8
1. Strategy of entry: ............................................................................................................... 8
2. Product Adaptation: ........................................................................................................... 9
3. Marketing Strategy: ........................................................................................................... 9
4. Supply chain and Distribution: .......................................................................................... 9
5. Pricing Strategy: ................................................................................................................ 9
Conclusion ................................................................................................................................. 9
References ................................................................................................................................10
2
