What is a viral loop?
Select one:
a. The result of earned and paid media campaign
b. When a customer buys or uses a product and raves about it to all their friends,
helping create accelerated demand
c. When a company becomes huge and their brand becomes ubiquitous
d. When a vigorous social media campaign goes viral and has tons of followers
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, When a customer buys or uses a product and raves about it to all their
friends, helping create accelerated demand
Which of the following is NOT an example of a strategic partnership?
Select one:
a. A deal to buy computers at a significant discount when you are starting an
accounting firm.
b. An arrangement for your product to manufactured and assembled by a firm in
China
c. A conference and show sponsored by you and three of your biggest competitors
to create awareness of the new market you are all creating.
d. A deal with a consulting firm to introduce you to their customers and implement
your product.
Give this one a try later!
A deal to buy computers at a significant discount when you are starting an
accounting firm.
Which of the following are examples of a "need?"
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1. Entertainment
2. Communication
3. Transportation and mobility
4. Health and well-being
According to Blank, "...you need to see people's eyes _________ when they see and like
your product."
, Select one:
a. Blink
b. Dilate
c. Glaze over
d. Cry
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Dilate
If you have a multi-sided market, you must have which of the following?
Select one:
a. A different business plan for each market segment
b. A different value proposition and revenue model for each customer segment
c. A strategic alliance with a influencer in each market
d. All of the above
e. None of the above
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A different value proposition and revenue model for each customer
segment
What metaphor does Blank use to describe the difference between TAM (total
available market) and SAM (served available market)?
Select one:
a. TAM is the whole banana. SAM is the banana tree
b. TAM is a great sandwich. SAM is a steak dinner
c. TAM is the ocean. SAM is a lake
d. TAM is the whole pie. SAM is a slice of that pie
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Select one:
a. The result of earned and paid media campaign
b. When a customer buys or uses a product and raves about it to all their friends,
helping create accelerated demand
c. When a company becomes huge and their brand becomes ubiquitous
d. When a vigorous social media campaign goes viral and has tons of followers
Give this one a try later!
, When a customer buys or uses a product and raves about it to all their
friends, helping create accelerated demand
Which of the following is NOT an example of a strategic partnership?
Select one:
a. A deal to buy computers at a significant discount when you are starting an
accounting firm.
b. An arrangement for your product to manufactured and assembled by a firm in
China
c. A conference and show sponsored by you and three of your biggest competitors
to create awareness of the new market you are all creating.
d. A deal with a consulting firm to introduce you to their customers and implement
your product.
Give this one a try later!
A deal to buy computers at a significant discount when you are starting an
accounting firm.
Which of the following are examples of a "need?"
Give this one a try later!
1. Entertainment
2. Communication
3. Transportation and mobility
4. Health and well-being
According to Blank, "...you need to see people's eyes _________ when they see and like
your product."
, Select one:
a. Blink
b. Dilate
c. Glaze over
d. Cry
Give this one a try later!
Dilate
If you have a multi-sided market, you must have which of the following?
Select one:
a. A different business plan for each market segment
b. A different value proposition and revenue model for each customer segment
c. A strategic alliance with a influencer in each market
d. All of the above
e. None of the above
Give this one a try later!
A different value proposition and revenue model for each customer
segment
What metaphor does Blank use to describe the difference between TAM (total
available market) and SAM (served available market)?
Select one:
a. TAM is the whole banana. SAM is the banana tree
b. TAM is a great sandwich. SAM is a steak dinner
c. TAM is the ocean. SAM is a lake
d. TAM is the whole pie. SAM is a slice of that pie
Give this one a try later!
