ISU BUS 100 EXAM 2 STUDY GUIDE
(ways info tech has impacted business) Correct Answers
communication, access to info., management processes,
collaborate, more efficient
3 PRIMARY FINANCIAL STATEMENTS Correct Answers
Income statements, balance sheet, statement of cash flows
360 DEGREE FEEDBACK (PERFORMANCE APPRAISALS)
Correct Answers Managers are evaluated by everyone around
them
4 Ps IN MARKETING MIX Correct Answers Pricing, place,
promotion, product
5 MARKETING SEGMENTS Correct Answers Geographic,
Demographic, Geo-Demographic, Psychographic, Behavioral
ABOVE MARKET Correct Answers Prevails market for
similar prices to take advantage of the common assumption that
higher price means higher quality
ACTIVITY RATIO Correct Answers Financial ratio for
evaluating managements efficiency in using a firms assets
ADVERTISING PROMOTIONS Correct Answers
Promotional tool consisting of paid, non-personal
communication used by an identified sponsor to inform an
audience about a product
, BELOW MARKET Correct Answers Prevails market prices
while offering a product of comparable quality to higher prices
competitors
BONUS Correct Answers Individual performance incentive in
the form of special payment made over and above the
employee's salary
BUNDLING STRATEGY Correct Answers Grouping several
products together to be sold as a single unity at a reduced price,
rather than individually
CLASSIFICATIONS OF CONSUMER PRODUCTS Correct
Answers Shopping, Specialty, Convenience
COMPUTER VIRUSES Correct Answers Take advantage of
operating systems like Microsoft Office to spread and propagate
CREATING LEANER, MORE EFFICIENT
ORGANIZATIONS (ways info tech has impacted business)
Correct Answers Allowing more work and customer
satisfaction to be accomplished with fewer people
CREATING PORTABLE OFFICES (ways info tech has
impacted business) Correct Answers Providing remote access
to instant information
CULTURAL INFLUENCES Correct Answers Include culture,
subculture, and social class influences that marketers use to
study buying behavior
(ways info tech has impacted business) Correct Answers
communication, access to info., management processes,
collaborate, more efficient
3 PRIMARY FINANCIAL STATEMENTS Correct Answers
Income statements, balance sheet, statement of cash flows
360 DEGREE FEEDBACK (PERFORMANCE APPRAISALS)
Correct Answers Managers are evaluated by everyone around
them
4 Ps IN MARKETING MIX Correct Answers Pricing, place,
promotion, product
5 MARKETING SEGMENTS Correct Answers Geographic,
Demographic, Geo-Demographic, Psychographic, Behavioral
ABOVE MARKET Correct Answers Prevails market for
similar prices to take advantage of the common assumption that
higher price means higher quality
ACTIVITY RATIO Correct Answers Financial ratio for
evaluating managements efficiency in using a firms assets
ADVERTISING PROMOTIONS Correct Answers
Promotional tool consisting of paid, non-personal
communication used by an identified sponsor to inform an
audience about a product
, BELOW MARKET Correct Answers Prevails market prices
while offering a product of comparable quality to higher prices
competitors
BONUS Correct Answers Individual performance incentive in
the form of special payment made over and above the
employee's salary
BUNDLING STRATEGY Correct Answers Grouping several
products together to be sold as a single unity at a reduced price,
rather than individually
CLASSIFICATIONS OF CONSUMER PRODUCTS Correct
Answers Shopping, Specialty, Convenience
COMPUTER VIRUSES Correct Answers Take advantage of
operating systems like Microsoft Office to spread and propagate
CREATING LEANER, MORE EFFICIENT
ORGANIZATIONS (ways info tech has impacted business)
Correct Answers Allowing more work and customer
satisfaction to be accomplished with fewer people
CREATING PORTABLE OFFICES (ways info tech has
impacted business) Correct Answers Providing remote access
to instant information
CULTURAL INFLUENCES Correct Answers Include culture,
subculture, and social class influences that marketers use to
study buying behavior
