Visual Communication Unit 2 Milestone 2

Why is a type specimen useful? • It makes it easier to determine which font will be best suited for use in a magazine layout. • It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects. • It creates an environment to quickly determine the best color type for a project. • It enables the designer to select which font is best suited for use on the web. [Digital image]. (n.d.). Retrieved from Which of the following are split complementary colors? Which element is featured prominently in this layout grid? • Columns • Gutter • Bleeds lOMoARcPSD| A member of a complete set of letters, numbers and punctuation symbols • A capital letter form using different weights and widths • Contains the name of the publisher, family, weight, posture and width • Contains all capital letterforms, of consistent posture and width • Rebus • Big type • Frame • Picture window • How tall is a word that is set in 72-point type? • One-half inch • One pica • One inch Which of the following defines a typeface? (n.d.). Retrieved from t,_ Which of the layout styles below is used in this image? Caption • lOMoARcPSD| This style is characterized by slab serifs and the use of even-weight strokes. • This style is characterized by low contrast between thick and thin strokes, and distinctive numerals. • This style is characterized by elaborate, straight, angular strokes. • This style is characterized by a geometric quality, with hairline thin serifs and extreme contrast between thick and thin strokes. • Claude Monet, Water Lilies, 1916, Oil on canvas [Digital image]. (n.d.). Retrieved from Which list below describes the use of color in this painting? • Primary colors, the use of value, and saturation • Mixing of color with light, warm colors, and the use of darkness • Analogous colors, hexadecimal colors, and complementary colors • Cool colors, the use of pigments, and analogous colors What is the correct description for the classification of type called "Old Style"? Which of the following is the best description of WYSIWYG? lOMoARcPSD| The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum. • The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation. • The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors. • The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues. • Reading a magazine printed on paper • Reading a magazine on your phone • Reading a magazine on your laptop computer • Reading a magazine on your tablet • • Method used to choose the size and shape of the typeface to match marketing profiles • Describes the ability to see type and image detail on a computer screen that is the equivalent of the printed version • Used in the Gutenberg Bible to create layouts for better readability • Used primarily to produce golden section proportions in design projects Which of the following statements is true about this color wheel? CMYK color is used in which situation? lOMoARcPSD| Kerning is the white space between two letters. • Kerning is the white space between two lines of type. • Kerning is the version of a typeface that is wider than its regular form. • Kerning is the spacing across a range of words in body copy. • Caption and free form text alignment • Columns and justified text alignment • Hierarchy and centered text alignment • Page spread and left text alignment • His style proved that a grid is not necessary for a consistent appearance. • It was inspired by the de Stijl style's focus on primary colors. • He revised the way park maps are organized and laid out. • Which statement correctly explains kerning? Which principles or elements of layout design are present in this event poster? What is an important takeaway from Massimo Vignelli's work from the Unigrid System? lOMoARcPSD| When color is reflected • When light is projected • When darkness is shown • Through the printing process • You would likely see red used at a traditional wedding, because it is a symbol of prosperity. • At the turn of the New Year, you would see white, symbolic of good fortune. • You would see black used at a funeral as a symbol of death and mourning. • Green is often used during traditional holidays because it represents happiness. • Left and justified alignments • Right and centered alignments