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CH7  Follow through IMPROTANCE OF MOTIVATION  Retirement benefits
FEATURES OF DIRECTING  Improve performance levels of  Perks/fringe
 Directing initiates IMPORTANCE OF SUPERVISION employees benefits
action  Maintains day to day work  Helps to change attitudes from /perquisites
 Continuing function  Acts as link between workers negative to positive
 Directing takes place at and management  Helps to reduce employees NON-FINANCIAL
every level  Maintaining group activity turnover INCENTIVES
 Directing flows from  Ensures performance of work  Helps to reduce absentiesm  Status
top to bottom as per the target set  Helps manager to introduce new  Organizational
 Job training changes climate
IMPORTANCE OF DIRECTING  Influencing the worker  Career
FUNCTION through leadership MASLOW’S NEED HIERARCHY THEORY advancement
 To initiate action  Analyse the work and give  Basic physiological needs opportunity
 To integrate employees feed back  Safety and security needs  Job
efforts  Affiliation /belonging need enrichment/assign
 Means of motivation MOTIVATION (WILL TO WORK)  Esteem needs ment of challenging
 To facilitate change  Motive  Self-actualisation needs jobs
 Bring stability and  Motivation
 Employees’
balance in the  Motivators
MONETARY OR FINANCIAL INCENTIVES recognition
organization  Pay and allowances  Job security
FEATURES OF MOTIVATION
 Productivity linked with wage  Employees’
 Motivation is a psychological
PRINCIPLES OF DIRECTING incentives participation
phenomenon
 Maximum individual  Bonus  Autonomy
 Motivation produces goal –
contribution  Profit sharing /employees’
directed behavior
 Harmony of objectives  Co-partnership/stock option empowerment
 Motivators can be positive as
 Unity of command
well as negative
 Appropriateness of LEADERSHIP
 Motivation is a complex
direction technique  Indicates the ability
process
 Managerial of an individual to
communications influence others
 Use of informal  Tries to bring
organization change in behavior
 Leadership  Achieve common
goal

 Continuous process IMPORTANCE OF COMMUNICATION  Leakage of confidential IMPROVING
 Acts as basis of coordination COMMUNICATION

,  Shows interpersonal  Helps in smooth working of information EFFECTIVENESS
relationship between an enterprise  Clarify the idea
leader and followers  Acts as basic of decision BARRIERS OF COMMUNICATION before
making Semantic barriers communication
IMPORTANCE  Increases managerial  Badly expressed message  Communication
 Influences the behavior efficiency  Symbols with different meanings according to the
of people  Promotes cooperation and  Faculty translations need of the receiver
 Maintains personal industrial peace  Unclarified assumptions  Consult others
relations  Establishes effective  Technical jargon before
 Leader plays a key role leadership  Body language and gesture communicating
in introducing required  Boosts morale and provides decoding  Use of proper
changes in the motivation Psychological barriers language ,tone and
organization  Premature evaluation contents of
 A leader handles FEATURES OF FORMAL  Lack of attention message
conflicts effectively COMMUNICATION  Loss by transmission and poor  Proper feedback
 Provides training  Goal oriented retention  Communication for
 Systematic  Distrust the present as well
LEARDERSHIP STYLE  Source of information Organisational barriers as for future
 Autocratic or  Impersonal  Organizational policy  Follow –up
authoritative  Delay in information  Rules and regulations communication
leadership  Status difference  Good listener
 Democratic or TYPES OF COMMUNICATION  Complexity in organization  Convey things of
participative leadership  Vertical communication structure help and value to
 Free-rein or Laissez I Downward communication  Organizational facilities listeners
faire leadership II Upward communication Personal barriers
 Horizontal communication  Lack of confidence of superior in
COMMUNICATION PROCESS his subordinates
(ELEMENTS ) INFORMAL COMMUNICATION  Lack of proper incentives
 Sender  Focus on psychological  Fear of challenge to authority
 Message satisfaction  Unwillingness to communicate
 Encoding  Fast
 Media  Spreading rumours
 Decoding  Get distorted
 Receiver
 Feedback