D174 WGU - MARKETING MANAGEMENT - PRE-
ASSESSMENT: (JNV1)
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - Answers -
Which two concepts are core to marketing? - Answers - Value and exchange
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot keep up
with demand so it's looking at new equipment to sustain its handmade unique selling
proposition and improve production efficiency. Which extended marketing mix element
will the company be focusing on? - Answers - Process
The founder of a well-known company is focused on keeping and cultivating profitable
current customers by collecting and using real-time customer information. Which post-
marketing concept is the focus of this company? - Answers - Relationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? - Answers -
Promotion
A local doctor's office is deciding whether to install computer games in the waiting room
to entertain children who are waiting for appointments. Which macro-level external
factor encourages the office to install this technology? - Answers - Demographic
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - Answers - Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in an
emerging international market that had a lower per capita income. Which factor did the
company fail to assess? - Answers - Purchasing power of the customers in the foreign
market
Two companies form a partnership that has allowed them both to enter a market that
would have otherwise been closed due to legal restrictions. Which type of strategic
alliance has occurred? - Answers - Joint venture
, A company is finding it critical to develop local government relationships in order to
foster better connections with its local customers. Which organizational structure should
the company use to develop these relationships? - Answers - Geographic regions
A company is considering hiring its own salespeople to market its products in a foreign
country instead of using local distributors. Which advantage to the company would be
gained by taking this action? - Answers - Increased control
A pharmaceutical company based in the United States wants to market one of its new
drugs in another country, but the government of that country prohibits the direct
importing of the drug. The government also requires the U.S. company to have a local
partner in that country. Which type of market entry strategy should the U.S. company
use in this situation? - Answers - Licensing
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
translated them into the local language without changing the content. Which type of
global advertising approach is this company using? - Answers - Development of global
themes
A beef company based in the United States wishes to expand its business
internationally and is considering a specific country as a potential market. The
marketing manager discovers, however, that the population of that country is primarily
vegetarian and many of the citizens have religious beliefs that will make the sale of beef
an issue.Which global market entry factor should the company consider? - Answers -
Cultural values
A marketing manager for a company is determining the method of data collection for a
marketing research project.
In which stage of the market research process is the marketing manager? - Answers -
Establish the research design
Researchers are attempting to collect primary data in several foreign countries. During
the process, they realize they must account for cultural barriers, such as concerns of
personal safety, that are preventing participants from disclosing information about
themselves. Which global research challenge should the researchers address regarding
study participants? - Answers - Unwillingness to respond
A market research company segments individuals from the general population into
sample groups that were created using sets of assumed characteristics.
Which ethical issue should the company's market research team address in this
situation? - Answers - Stereotyping
ASSESSMENT: (JNV1)
An established company is discussing various marketing strategies, and the chief
information officer is asked to improve the online presence of the company by
converting paper documents to electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing? - Answers -
Which two concepts are core to marketing? - Answers - Value and exchange
A popcorn company that differentiates itself from the competition with its fresh,
handmade popcorn is expanding its business to e-commerce. Given its focus on
producing high quality, gourmet popcorn, the company is concerned it cannot keep up
with demand so it's looking at new equipment to sustain its handmade unique selling
proposition and improve production efficiency. Which extended marketing mix element
will the company be focusing on? - Answers - Process
The founder of a well-known company is focused on keeping and cultivating profitable
current customers by collecting and using real-time customer information. Which post-
marketing concept is the focus of this company? - Answers - Relationship orientation
Which element in the marketing mix is demonstrated by a magazine subscription
service employing telemarketing strategies during early evening hours? - Answers -
Promotion
A local doctor's office is deciding whether to install computer games in the waiting room
to entertain children who are waiting for appointments. Which macro-level external
factor encourages the office to install this technology? - Answers - Demographic
A domestic company wants to expand the marketing of an existing product to an
international market. The company is willing to meet the legal and local product
requirements of this new location as part of the marketing strategy. Which global
product strategy should the company use? - Answers - Product adaptation
A company notices that a product sold well in a domestic market but was stagnant in an
emerging international market that had a lower per capita income. Which factor did the
company fail to assess? - Answers - Purchasing power of the customers in the foreign
market
Two companies form a partnership that has allowed them both to enter a market that
would have otherwise been closed due to legal restrictions. Which type of strategic
alliance has occurred? - Answers - Joint venture
, A company is finding it critical to develop local government relationships in order to
foster better connections with its local customers. Which organizational structure should
the company use to develop these relationships? - Answers - Geographic regions
A company is considering hiring its own salespeople to market its products in a foreign
country instead of using local distributors. Which advantage to the company would be
gained by taking this action? - Answers - Increased control
A pharmaceutical company based in the United States wants to market one of its new
drugs in another country, but the government of that country prohibits the direct
importing of the drug. The government also requires the U.S. company to have a local
partner in that country. Which type of market entry strategy should the U.S. company
use in this situation? - Answers - Licensing
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
translated them into the local language without changing the content. Which type of
global advertising approach is this company using? - Answers - Development of global
themes
A beef company based in the United States wishes to expand its business
internationally and is considering a specific country as a potential market. The
marketing manager discovers, however, that the population of that country is primarily
vegetarian and many of the citizens have religious beliefs that will make the sale of beef
an issue.Which global market entry factor should the company consider? - Answers -
Cultural values
A marketing manager for a company is determining the method of data collection for a
marketing research project.
In which stage of the market research process is the marketing manager? - Answers -
Establish the research design
Researchers are attempting to collect primary data in several foreign countries. During
the process, they realize they must account for cultural barriers, such as concerns of
personal safety, that are preventing participants from disclosing information about
themselves. Which global research challenge should the researchers address regarding
study participants? - Answers - Unwillingness to respond
A market research company segments individuals from the general population into
sample groups that were created using sets of assumed characteristics.
Which ethical issue should the company's market research team address in this
situation? - Answers - Stereotyping
