REAL EXAM QUESTIONS WITH COMPLETE VERIFIED SOLUTION GUIDE
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Quota Sampling - ANSWER-A method of sampling where a
researcher selects
a sample that reflects the characteristics of the
whole population
Advantages of Quota Sampling - ANSWER-Allows a small
sample to still represent the whole population No
sampling frame required
Quick, easy and inexpensive
Allows for easy comparison between different groups in the
population
Disadvantages of Quota Sampling - ANSWER-Not random
sampling can
produce
bias
, Population must be divided into groups which can be
costly or inaccurate
Non-responces are recorded
as such
Opportunity Sampling - ANSWER-A method of sampling where
the people sampled are those who are available at the time the
study is carried out and who fit the criteria you are looking for
Advantages of Opportunity Sampling - ANSWER-
Easy to carry out
Inexpensive
Disadvantages of Opportunity Sampling - ANSWER-
Unlikely to provide a
representative
sample
Highly dependent on individual
researcher
Quantitative Variables/Data - ANSWER-Variables or data
associated with
numerical
observations