EXAM 3 McMillan COB 300D |QUESTIONS AND ANSWERS
Which of the following is an example of a retailer using a category killer style of retail
format?
-Costco
-Walmart
-Target
-Home Depot
-Kroger - --Home Depot
-If Whirlpool is a manufacturing company that manufactures' the following
products ... dishwashers, washers, dryers, refrigerators and other appliances using
their own Whirlpool name on some of the products and on other products, they use
the name of the retailer Best Buy, then Whirlpool would be engaged in what type of
branding strategy?
-Mixed Branding
-Co- Branding
-Individual branding
-Family Branding
-Multi-product branding - --Mixed Branding
-A Goodyear tire placed on a Ford F-150 pickup truck would be classified as which
type of support/production good?
-Supplies
-Component part
-Installations
-Raw material
-Production goods - --Component part
-Pepsi sells it's products via 3 distinct channels, vending, food service and retail,
what distribution approach is
Pepsi using?
-Horizontal channel integration
-Direct distribution
-Beverage channel
-Pepsi is the channel captain
-Dual distribution - --Direct distribution
-Items for which the consumer compares several alternatives on several criteria
such as price, quality, or style and may move from store to store are referred to as
-prestige products
-convenience products
-shopping products
-selective products
-specialty products - --shopping products
-It is relatively easy to target and reach the Japanese people with a promotional
message due to the fact that the majority of them live in a concentrated area on the
Japanese islands defines which of the following market qualitative factors?
-Evoked set
, -Actionable
-Homogeneous
-Accessible
-Substantial - --Accessible
-The marketing channel of manufacturer to wholesaler to retailer to consumer, would
most likely be used by manufacturers of which type of product?
-Chewing gum
-Office furniture
-Industrial roofing supplies
-MRI machines
-Automobiles - --Chewing gum??
-What type of shopping center has the fewest anchors?
-Regional
-Power
-Community
-Outdoor lifestyle
-Neighborhood - --Neighborhood
-In terms of brand loyalty, consumers are aware of a brand but will readily accept
substitutes for which type of product?
-convenience products
-unsought products
-shopping products
-Component products
-specialty products - --convenience products
-The intangibility aspect of a service means that
-unused capacity cannot be stockpiled or inventoried for later use.
-services are not produced and consumed simultaneously
-services are not labor-intensive
-consumers may have a problem evaluating the quality of service offerings
-restaurants are fully intangible - --consumers may have a problem evaluating the
quality of service offerings
-In terms of promotion, which of the following types of goods stress product
differentiation from competitors?
-Convenience products
-Specialty products
-Shopping product
-Raw materials
-Unsought products - --Specialty products??? (said it was wrong maybe shopping)
-What type of retailer is Best Buy or Toy's R Us considered to be? (retail store type)
-Wholesale store
-Discount Store
-Department Store
-Supersized store
-Category Killer - --Category Killer
Which of the following is an example of a retailer using a category killer style of retail
format?
-Costco
-Walmart
-Target
-Home Depot
-Kroger - --Home Depot
-If Whirlpool is a manufacturing company that manufactures' the following
products ... dishwashers, washers, dryers, refrigerators and other appliances using
their own Whirlpool name on some of the products and on other products, they use
the name of the retailer Best Buy, then Whirlpool would be engaged in what type of
branding strategy?
-Mixed Branding
-Co- Branding
-Individual branding
-Family Branding
-Multi-product branding - --Mixed Branding
-A Goodyear tire placed on a Ford F-150 pickup truck would be classified as which
type of support/production good?
-Supplies
-Component part
-Installations
-Raw material
-Production goods - --Component part
-Pepsi sells it's products via 3 distinct channels, vending, food service and retail,
what distribution approach is
Pepsi using?
-Horizontal channel integration
-Direct distribution
-Beverage channel
-Pepsi is the channel captain
-Dual distribution - --Direct distribution
-Items for which the consumer compares several alternatives on several criteria
such as price, quality, or style and may move from store to store are referred to as
-prestige products
-convenience products
-shopping products
-selective products
-specialty products - --shopping products
-It is relatively easy to target and reach the Japanese people with a promotional
message due to the fact that the majority of them live in a concentrated area on the
Japanese islands defines which of the following market qualitative factors?
-Evoked set
, -Actionable
-Homogeneous
-Accessible
-Substantial - --Accessible
-The marketing channel of manufacturer to wholesaler to retailer to consumer, would
most likely be used by manufacturers of which type of product?
-Chewing gum
-Office furniture
-Industrial roofing supplies
-MRI machines
-Automobiles - --Chewing gum??
-What type of shopping center has the fewest anchors?
-Regional
-Power
-Community
-Outdoor lifestyle
-Neighborhood - --Neighborhood
-In terms of brand loyalty, consumers are aware of a brand but will readily accept
substitutes for which type of product?
-convenience products
-unsought products
-shopping products
-Component products
-specialty products - --convenience products
-The intangibility aspect of a service means that
-unused capacity cannot be stockpiled or inventoried for later use.
-services are not produced and consumed simultaneously
-services are not labor-intensive
-consumers may have a problem evaluating the quality of service offerings
-restaurants are fully intangible - --consumers may have a problem evaluating the
quality of service offerings
-In terms of promotion, which of the following types of goods stress product
differentiation from competitors?
-Convenience products
-Specialty products
-Shopping product
-Raw materials
-Unsought products - --Specialty products??? (said it was wrong maybe shopping)
-What type of retailer is Best Buy or Toy's R Us considered to be? (retail store type)
-Wholesale store
-Discount Store
-Department Store
-Supersized store
-Category Killer - --Category Killer
