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,W GU Sales Managem ent - D099 EXAM Latest Update
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A retailer is advertising its new product line and has designed a
campaign that includes social media advertising, print
promotional pieces, online promotions, and a special product
launch event.Which concept is the retailer using to promote its
new product line?
Integrated marketing communications
A salesperson wants to get to know a prospective customer by
establishing ongoing communication to ensure current as well as
future sales. Which sales approach is the salesperson using?
Relationship
A salesperson prepares for a customer meeting by reviewing the
number of products the customer has purchased since the
company started. The salesperson decides to open the
conversation by reviewing how the company has consistently
provided a trusted product since the start of the customer
, relationship. How does this salesperson's approach help achieve
sales goals?
It emphasizes company value to the customer
Every semester, a nationally known textbook company's
salesperson visits each professor at a college to show what the
company offers in the subject that the professor teaches. The
salesperson hopes the professors will adopt the book for use in the
next academic year. Which type of salesperson role does this
scenario illustrate?
Missionary
A small company manufactures automobile hood ornaments
and sells them in a small store located at one end of the factory.
Which type of sales channel is being used by this company?
Direct
How does empathy contribute to building a good relationship
with a customer?
By creating an emotional connection with clients to show
understanding that is built on trust.