AIPMM Product Management Certification questions
with accurate answers
3 Types of launches Ans✓✓✓ 1. soft launch
2. minimal launch
3. full scale launch
3 ways to get new product Ans✓✓✓ 1. develop
2. acquire
3. license
8 steps for creating a product roadmap Ans✓✓✓ 1. decide level of detail
2. create competitive, market and technology trends
3. gather and prioritize requirements (prioritization matrix)
4. Decide on timeline
5. Choose organizing strategy
a. themes - logical groupings of high scoring items (help resist feature
creep)
b. golden features - based on single feature that is most important
priority for release. Effective for short release cycles like Agile
c. timed releases - uses release dates rather than features to drive
schedule. Provides known ship dates.
6. Build internal roadmap
7. Fine tune and get buy-in from stakeholders - compares against
competitive technology slide (step 2)
,8. Create external roadmap - remove features and details so it can be
shown outside the company.
9 key product process templates Ans✓✓✓ 1. business case
2. market needs
3. product description
4. market strategy
5. roadmap
6. beta plan
7. launch plan
8. marketing plan
9. end of life plan
A Business Portfolio is defined as ... Ans✓✓✓ ... a collection of
businesses and products that make up a company.
A Strategic Business Unit (SBU) is ... Ans✓✓✓ ... a unit of the company
that has a separate mission and objectives and that can be planned
independently from other company businesses
Acquisition Ans✓✓✓ act or process by which ownership is achieved by:
1. acquiring brand/product
2. purchase entire company
,Ansoff Product Market Expansion Grid details Ans✓✓✓ Market
Penetration = existing products in existing markets
Market Development = existing products in new markets
Product Development = new products in existing markets
Diversification = new products in new markets *riskiest
Ansoff Product-Market Expansion Grid Ans✓✓✓ *To identify expansion
identifies company growth opportunities through:
1. penetration
2. market development
3. product development
4. diversification
explores existing markets and new markets vs existing products and new
products
Balanced Scorecard (BSC) definition Ans✓✓✓ Strategy and Vision
Financial - what we want to work in the financial sector
Customer - How does the customer rate our performance
, Business Processes - How well do we satisfy the needs of our
customers?
Learning & Growth - How can we remain flexible and could be
improved
BCG Growth-share matrix definition Ans✓✓✓ To analyze portfolio
a portfolio-planning method that evaluates a company's strategic
business units in terms of their market growth rate projections and
anticipated market share
*cons =
too simple
market share/growth rates may not be only determinants
only considers relationship to the market leader
BCG Growth-share matrix strategies (4) Ans✓✓✓ 1. Hold - cash cow
provides steady cash flow, high market share, low market growth rate
2. Build - question marks which require investments, low market share,
high market growth rate
3. Harvest - generate short term cash from weak products
4. Divest - get rid of product to allow resources to be used elsewhere
Beta test Ans✓✓✓ formal, structured, controlled activity to determine
market readiness of a new product or capability. External user
with accurate answers
3 Types of launches Ans✓✓✓ 1. soft launch
2. minimal launch
3. full scale launch
3 ways to get new product Ans✓✓✓ 1. develop
2. acquire
3. license
8 steps for creating a product roadmap Ans✓✓✓ 1. decide level of detail
2. create competitive, market and technology trends
3. gather and prioritize requirements (prioritization matrix)
4. Decide on timeline
5. Choose organizing strategy
a. themes - logical groupings of high scoring items (help resist feature
creep)
b. golden features - based on single feature that is most important
priority for release. Effective for short release cycles like Agile
c. timed releases - uses release dates rather than features to drive
schedule. Provides known ship dates.
6. Build internal roadmap
7. Fine tune and get buy-in from stakeholders - compares against
competitive technology slide (step 2)
,8. Create external roadmap - remove features and details so it can be
shown outside the company.
9 key product process templates Ans✓✓✓ 1. business case
2. market needs
3. product description
4. market strategy
5. roadmap
6. beta plan
7. launch plan
8. marketing plan
9. end of life plan
A Business Portfolio is defined as ... Ans✓✓✓ ... a collection of
businesses and products that make up a company.
A Strategic Business Unit (SBU) is ... Ans✓✓✓ ... a unit of the company
that has a separate mission and objectives and that can be planned
independently from other company businesses
Acquisition Ans✓✓✓ act or process by which ownership is achieved by:
1. acquiring brand/product
2. purchase entire company
,Ansoff Product Market Expansion Grid details Ans✓✓✓ Market
Penetration = existing products in existing markets
Market Development = existing products in new markets
Product Development = new products in existing markets
Diversification = new products in new markets *riskiest
Ansoff Product-Market Expansion Grid Ans✓✓✓ *To identify expansion
identifies company growth opportunities through:
1. penetration
2. market development
3. product development
4. diversification
explores existing markets and new markets vs existing products and new
products
Balanced Scorecard (BSC) definition Ans✓✓✓ Strategy and Vision
Financial - what we want to work in the financial sector
Customer - How does the customer rate our performance
, Business Processes - How well do we satisfy the needs of our
customers?
Learning & Growth - How can we remain flexible and could be
improved
BCG Growth-share matrix definition Ans✓✓✓ To analyze portfolio
a portfolio-planning method that evaluates a company's strategic
business units in terms of their market growth rate projections and
anticipated market share
*cons =
too simple
market share/growth rates may not be only determinants
only considers relationship to the market leader
BCG Growth-share matrix strategies (4) Ans✓✓✓ 1. Hold - cash cow
provides steady cash flow, high market share, low market growth rate
2. Build - question marks which require investments, low market share,
high market growth rate
3. Harvest - generate short term cash from weak products
4. Divest - get rid of product to allow resources to be used elsewhere
Beta test Ans✓✓✓ formal, structured, controlled activity to determine
market readiness of a new product or capability. External user
