Product Manager Certification – AIPMM questions
with accurate answers
Agile Ans✓✓✓ An umbrella term used to describe a group of iterative
incremental product development principles and methodologies that
support the Agile Manifesto
Agile Manifesto Ans✓✓✓ A conceptual framework that emphasizes
four central values and twelve supplemental principles encompassing an
iterative and people orientated approach to product development. (Also
called the Manifesto for Agile Software Development.)
Agile Theory Ans✓✓✓ Holds that Agile is designed to follow a non-
linear path more closely approximated to that of new product
development instead of the more predictable path of manufacturing,
which typically follows a serial process.
Alpha Test Ans✓✓✓ Alpha test is the first formal test of a newly
developed hardware or software product by internal people. The key
objectives of the alpha test are functionality confirmation and bug
identification. When the first round of bugs has been fixed, the product
goes into beta test with actual users and customers.
Ansoff Matrix Ans✓✓✓ Analytical tool that helps managers to devise
their product and market growth strategies
Behavioral Design Ans✓✓✓ Creating a cohesive conceptual model for
the product that is easy to learn and understand. Behavioral design
,meshes the task requirements of a product with the skills, knowledge,
and capabilities of the intended users.
Beta Plan Ans✓✓✓ Alignment around the purpose of the beta test;
clarifies the goals of the testing to be performed and the logistics of how
the test is to be conducted.
Beta Test Ans✓✓✓ A formal, structured, and controlled test of a new
product or product capability in order to determine market readiness.
Body of Knowledge (BOK) Ans✓✓✓ A Body of Knowledge codifies
the concepts, definitions, processes, and activities of a given profession.
Boston Consulting Group Market-Share Matrix (BCG Matrix)
Ans✓✓✓ A commonly used growth-share framework that categorizes
products within a company's portfolio according to growth rate, market
share, and positive or negative cash flow.
Boundary Role Ans✓✓✓ A position or role that sits at the intersection
of two points. In the case of product management, between the needs of
the market and those of the organization.
Brainstorming Ans✓✓✓ A commonly used technique for developing
creative solutions to problems or to generate new ideas.
,Brand Ans✓✓✓ An identifying mark, label, trademark, imprint, or
name that distinguishes the originator, creator, or manufacturer of a
product or service.
Brand Equity Ans✓✓✓ The quality associated with a brand based on
value assessed over a significant period of time; the affirmative
perception of a brand or service based on customer loyalty and the
positive reputation of a service or product.
Brand Extension Ans✓✓✓ Introducing a new or improved product by
associating it with an established brand image.
Brand Identity Ans✓✓✓ A logo, slogan, moniker, or mark associated
with a product or service by consumers that sets it apart from
competitors.
Brand Positioning Ans✓✓✓ Optimizing a brand by having a clear
concept of its strongest points and placing it among similar products to
accentuate its superiority and uniqueness in relation to competitors.
Branding Ans✓✓✓ Originating, building, improving, and safeguarding
a name or symbol representing a specific product or service.
Burndown Chart Ans✓✓✓ A visual tool used by Agile product
development teams that represents the amount of work left to do versus
time.
, Business Analysis Ans✓✓✓ The practice of analyzing business needs
and identifying viable solutions in order to enable organizational change
and deliver value to stakeholders.
Business Analyst Ans✓✓✓ An individual that uses a prescribed set of
business analysis tools and techniques to understand business needs and
identify viable solutions that will maximize the value delivered by an
organization to its stakeholders.
Business Case Ans✓✓✓ A well-structured document that provides the
overall justification for a product or product investment and clearly
demonstrates a cost benefit analysis.
Buyer Ans✓✓✓ A person or organization that acquires or seeks to
acquire a product or service in exchange for money or some other
consideration.
Buyer Personas Ans✓✓✓ A representation of a specific group or
groups of buyers who influence or make purchasing decisions about a
product. Buyer personas are used to make informed product, marketing,
and sales channels decisions.
Category Extension Ans✓✓✓ The use of an existing or parent brand to
launch products in other categories.
with accurate answers
Agile Ans✓✓✓ An umbrella term used to describe a group of iterative
incremental product development principles and methodologies that
support the Agile Manifesto
Agile Manifesto Ans✓✓✓ A conceptual framework that emphasizes
four central values and twelve supplemental principles encompassing an
iterative and people orientated approach to product development. (Also
called the Manifesto for Agile Software Development.)
Agile Theory Ans✓✓✓ Holds that Agile is designed to follow a non-
linear path more closely approximated to that of new product
development instead of the more predictable path of manufacturing,
which typically follows a serial process.
Alpha Test Ans✓✓✓ Alpha test is the first formal test of a newly
developed hardware or software product by internal people. The key
objectives of the alpha test are functionality confirmation and bug
identification. When the first round of bugs has been fixed, the product
goes into beta test with actual users and customers.
Ansoff Matrix Ans✓✓✓ Analytical tool that helps managers to devise
their product and market growth strategies
Behavioral Design Ans✓✓✓ Creating a cohesive conceptual model for
the product that is easy to learn and understand. Behavioral design
,meshes the task requirements of a product with the skills, knowledge,
and capabilities of the intended users.
Beta Plan Ans✓✓✓ Alignment around the purpose of the beta test;
clarifies the goals of the testing to be performed and the logistics of how
the test is to be conducted.
Beta Test Ans✓✓✓ A formal, structured, and controlled test of a new
product or product capability in order to determine market readiness.
Body of Knowledge (BOK) Ans✓✓✓ A Body of Knowledge codifies
the concepts, definitions, processes, and activities of a given profession.
Boston Consulting Group Market-Share Matrix (BCG Matrix)
Ans✓✓✓ A commonly used growth-share framework that categorizes
products within a company's portfolio according to growth rate, market
share, and positive or negative cash flow.
Boundary Role Ans✓✓✓ A position or role that sits at the intersection
of two points. In the case of product management, between the needs of
the market and those of the organization.
Brainstorming Ans✓✓✓ A commonly used technique for developing
creative solutions to problems or to generate new ideas.
,Brand Ans✓✓✓ An identifying mark, label, trademark, imprint, or
name that distinguishes the originator, creator, or manufacturer of a
product or service.
Brand Equity Ans✓✓✓ The quality associated with a brand based on
value assessed over a significant period of time; the affirmative
perception of a brand or service based on customer loyalty and the
positive reputation of a service or product.
Brand Extension Ans✓✓✓ Introducing a new or improved product by
associating it with an established brand image.
Brand Identity Ans✓✓✓ A logo, slogan, moniker, or mark associated
with a product or service by consumers that sets it apart from
competitors.
Brand Positioning Ans✓✓✓ Optimizing a brand by having a clear
concept of its strongest points and placing it among similar products to
accentuate its superiority and uniqueness in relation to competitors.
Branding Ans✓✓✓ Originating, building, improving, and safeguarding
a name or symbol representing a specific product or service.
Burndown Chart Ans✓✓✓ A visual tool used by Agile product
development teams that represents the amount of work left to do versus
time.
, Business Analysis Ans✓✓✓ The practice of analyzing business needs
and identifying viable solutions in order to enable organizational change
and deliver value to stakeholders.
Business Analyst Ans✓✓✓ An individual that uses a prescribed set of
business analysis tools and techniques to understand business needs and
identify viable solutions that will maximize the value delivered by an
organization to its stakeholders.
Business Case Ans✓✓✓ A well-structured document that provides the
overall justification for a product or product investment and clearly
demonstrates a cost benefit analysis.
Buyer Ans✓✓✓ A person or organization that acquires or seeks to
acquire a product or service in exchange for money or some other
consideration.
Buyer Personas Ans✓✓✓ A representation of a specific group or
groups of buyers who influence or make purchasing decisions about a
product. Buyer personas are used to make informed product, marketing,
and sales channels decisions.
Category Extension Ans✓✓✓ The use of an existing or parent brand to
launch products in other categories.
