Summary

Summary Marketing Management Articles and Lecture Summaries

Premaster Business Administration University of Amsterdam (UvA). Summary for the Marketing Management course, elaborated as it is tested at the end of the course (in increments of 5 sentences). Created by the whole class (together to prepare for the exam). Contains 9 different articles (quickly and conveniently summarized by the essence of the article, the results and where this is reflected in the marketing process).