Page | 1
D378 PA Questions and Answers (Expert
Solutions)
Q: Which digital marketing element includes negative keywords
social media
search optimization
paid advertising
performance measurement
ANS 🗹🗹: paid advertising
Q:
What is the duty of beneficence in marketing
a moral obligation to do good
a requirement not to use encryption
a responsibility to be transparent
an imperative not to cause harm
ANS 🗹🗹: a moral obligation to do good
Q:
What represents an ideal customer based on market research and customer data
a demographic profile
a brand advocate
a buyer persona
a retargeting list
ANS 🗹🗹: a buyer persona
Q:
Which practice helps increase organic website traffic from new visitors
ad retargeting
pay per click
marketing automation
search engine optimization
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ANS 🗹🗹: search engine optimization
Q:
what is the primary user experience goal of responsive design
to make it possible for search engines to crawl any website
to increase the number of visitors who click on calls to action
to display personalized content based on the individual visitor
to ensure websites function well on all screen sizes
ANS 🗹🗹: to ensure websites function well on all screen sizes
Q:
While planning its marketing strategy, a company is defining specific, measurable,
attainable, relevant, and time bound objectives. So far, the company's objective states
"increase traffic to the website by 20% within one year. Which SMART element is
missing
specific
relevant
measurable
attainable
ANS 🗹🗹: specific
Q:
what is a benefit of search engine marketing
it eliminates the need for marketing teams to do keyword research
it helps marketing teams develop buyer personas
it replaces the need for search engine optimization
it increases the volume of relevant traffic from search engines
ANS 🗹🗹: it increases the volume of relevant traffic from search engines
Q:
what should a customer agree to in a lead generation form before downloading an ebook
privacy policy
end user agreement
multifactor agreement
cookies consent
, Page | 3
ANS 🗹🗹: privacy policy
Q:
which marketing method shows advertisements related to a persons previous internet
actions
marketing automation
content marketing
mobile marketing
remarketing
ANS 🗹🗹: remarketing
Q:
what is a prompt that encourages visitors to take an additional step
user experience
call to action
landing page
web design
ANS 🗹🗹: call to action
Q:
a small business owner wants to increase visibility for the business within the local
community. Which element of digital marketing will help achieve the business owners
goal
display retargeting
social media
email automation
website design
ANS 🗹🗹: social media
Q:
what is a marketing funnel
a budgetary process by which channels are determine and appropriate resources allocated
to each channel to achieve the maximum return
a series of interactions in the buying cycle during which potential customers are reduced
in number until only purchasing customers remain
D378 PA Questions and Answers (Expert
Solutions)
Q: Which digital marketing element includes negative keywords
social media
search optimization
paid advertising
performance measurement
ANS 🗹🗹: paid advertising
Q:
What is the duty of beneficence in marketing
a moral obligation to do good
a requirement not to use encryption
a responsibility to be transparent
an imperative not to cause harm
ANS 🗹🗹: a moral obligation to do good
Q:
What represents an ideal customer based on market research and customer data
a demographic profile
a brand advocate
a buyer persona
a retargeting list
ANS 🗹🗹: a buyer persona
Q:
Which practice helps increase organic website traffic from new visitors
ad retargeting
pay per click
marketing automation
search engine optimization
, Page | 2
ANS 🗹🗹: search engine optimization
Q:
what is the primary user experience goal of responsive design
to make it possible for search engines to crawl any website
to increase the number of visitors who click on calls to action
to display personalized content based on the individual visitor
to ensure websites function well on all screen sizes
ANS 🗹🗹: to ensure websites function well on all screen sizes
Q:
While planning its marketing strategy, a company is defining specific, measurable,
attainable, relevant, and time bound objectives. So far, the company's objective states
"increase traffic to the website by 20% within one year. Which SMART element is
missing
specific
relevant
measurable
attainable
ANS 🗹🗹: specific
Q:
what is a benefit of search engine marketing
it eliminates the need for marketing teams to do keyword research
it helps marketing teams develop buyer personas
it replaces the need for search engine optimization
it increases the volume of relevant traffic from search engines
ANS 🗹🗹: it increases the volume of relevant traffic from search engines
Q:
what should a customer agree to in a lead generation form before downloading an ebook
privacy policy
end user agreement
multifactor agreement
cookies consent
, Page | 3
ANS 🗹🗹: privacy policy
Q:
which marketing method shows advertisements related to a persons previous internet
actions
marketing automation
content marketing
mobile marketing
remarketing
ANS 🗹🗹: remarketing
Q:
what is a prompt that encourages visitors to take an additional step
user experience
call to action
landing page
web design
ANS 🗹🗹: call to action
Q:
a small business owner wants to increase visibility for the business within the local
community. Which element of digital marketing will help achieve the business owners
goal
display retargeting
social media
email automation
website design
ANS 🗹🗹: social media
Q:
what is a marketing funnel
a budgetary process by which channels are determine and appropriate resources allocated
to each channel to achieve the maximum return
a series of interactions in the buying cycle during which potential customers are reduced
in number until only purchasing customers remain
