WGU C180 Final Exam Review Latest Update
2025-2026 80 Questions and 100% Verified
Correct Answers Guaranteed A+
Accidental Crisis - CORRECT ANSWER: When an organization is at fault for their crisis,
but the actions were unintentional
- Significant reputation threat
- Solution is to own their mistakes
- Ex: Organization produces a product failure (Samsung Galaxy Note 7)
- Ex: Someone accuses organization of something (Starbucks under-filling lattes)
Agent - CORRECT ANSWER: Topic knowledge - understand what they are trying to sell
Persuasion knowledge - know how to persuade
Agent knowledge - knowing your target audience, lifestyle, and demographics
Alternative Low-Involvement Hierarchy - CORRECT ANSWER: Cognition (think) ->
Cognition (d) -> Affective (feel)
Assumptions of social learning theory: - CORRECT ANSWER: - Media have cultivating
power
- Humans are self-reflective and are capable of reflecting upon the appropriateness of
behavior
- Observational learning through modeling
Attitude - CORRECT ANSWER: Relatively enduring predisposition to respond favorably
or unfavorably toward something
, Attitudes Toward the Ad - CORRECT ANSWER: Concerns a predisposition to respond
in a favorable or unfavorable manner toward the ad
Bobo doll experiment - CORRECT ANSWER: Nursery school students observed an
adult play aggressively (yelling & hitting) with an inflatable clown (Bobo); when children
were later allowed to play with the Bobo, those children who witnesses the Bobo doll
performed the same aggressive actions and improvised new ways of playing
aggressively
Central Route - CORRECT ANSWER: - Elaboration is HIGH and does have the
motivation/ability to process centrally
- Successful persuasion depends on: thought valence, predisposition to messages,
quality + strength of argument
Clark Doll Experiment - CORRECT ANSWER: African American lawyers decide to
attack Plessey v. Ferguson, to prove that separate is not equal, gathered children and
showed them identical dolls (one with white skin, one with black skin), black children
would say that the white doll is the best doll and the black doll was the bad doll,
scientific proof that segregation was having a negative effect on self-esteem
Cognitive Dissonance Theory - CORRECT ANSWER: The theory that we act to reduce
the discomfort (dissonance) we feel when there is a conflicting relationship between
beliefs and behavior
Consequences of Central Route - CORRECT ANSWER: - More enduring
- More resistant to counter-persuasion
- More likely to lead to behavior consistent with attitudes
Consequences of Peripheral Route - CORRECT ANSWER: - Less enduring
- Less resistant to counter persuasion
- Less likely to lead to behavior consistent with attitudes
2025-2026 80 Questions and 100% Verified
Correct Answers Guaranteed A+
Accidental Crisis - CORRECT ANSWER: When an organization is at fault for their crisis,
but the actions were unintentional
- Significant reputation threat
- Solution is to own their mistakes
- Ex: Organization produces a product failure (Samsung Galaxy Note 7)
- Ex: Someone accuses organization of something (Starbucks under-filling lattes)
Agent - CORRECT ANSWER: Topic knowledge - understand what they are trying to sell
Persuasion knowledge - know how to persuade
Agent knowledge - knowing your target audience, lifestyle, and demographics
Alternative Low-Involvement Hierarchy - CORRECT ANSWER: Cognition (think) ->
Cognition (d) -> Affective (feel)
Assumptions of social learning theory: - CORRECT ANSWER: - Media have cultivating
power
- Humans are self-reflective and are capable of reflecting upon the appropriateness of
behavior
- Observational learning through modeling
Attitude - CORRECT ANSWER: Relatively enduring predisposition to respond favorably
or unfavorably toward something
, Attitudes Toward the Ad - CORRECT ANSWER: Concerns a predisposition to respond
in a favorable or unfavorable manner toward the ad
Bobo doll experiment - CORRECT ANSWER: Nursery school students observed an
adult play aggressively (yelling & hitting) with an inflatable clown (Bobo); when children
were later allowed to play with the Bobo, those children who witnesses the Bobo doll
performed the same aggressive actions and improvised new ways of playing
aggressively
Central Route - CORRECT ANSWER: - Elaboration is HIGH and does have the
motivation/ability to process centrally
- Successful persuasion depends on: thought valence, predisposition to messages,
quality + strength of argument
Clark Doll Experiment - CORRECT ANSWER: African American lawyers decide to
attack Plessey v. Ferguson, to prove that separate is not equal, gathered children and
showed them identical dolls (one with white skin, one with black skin), black children
would say that the white doll is the best doll and the black doll was the bad doll,
scientific proof that segregation was having a negative effect on self-esteem
Cognitive Dissonance Theory - CORRECT ANSWER: The theory that we act to reduce
the discomfort (dissonance) we feel when there is a conflicting relationship between
beliefs and behavior
Consequences of Central Route - CORRECT ANSWER: - More enduring
- More resistant to counter-persuasion
- More likely to lead to behavior consistent with attitudes
Consequences of Peripheral Route - CORRECT ANSWER: - Less enduring
- Less resistant to counter persuasion
- Less likely to lead to behavior consistent with attitudes
