GOOGLE ADS SEARCH
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
You're a brand manager with an eCommerce retail company. You're looking to advertise online
and measure the volume of sales coming from your digital campaigns. Which of the following
benefits of Google Ads could help you accomplish your goal? - ANS Results
Results - ANS Use Google Ads' measurement tools to understand how your campaigns are
performing.
Customization - ANS advertising options with keyword, location, and demographic targeting.
Control - ANS Choose how much to spend each day and in every ad auction.
Relevance - ANS Connect with the right customers at the right times, like when someone is
searching for your products.
What are the 5 different campaign types featured on Google Ad Words circa 2020 -
ANS Search, Display, Video, Shopping, and App
Search Campaign - ANS Drive action on your site when users are searching for similar
products or services.
1 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
,With ___ ___ ___, you can make sure potential customers notice your brand, consider your
products, and take action. - ANS a search campaign
What did La Quinta Inn & Suites do to drive early consideration and re-engage with travelers
throughout their trip research? - ANS used data from their customer loyalty program to
target Google Search ads and create a strategy to bid on users differently at various stages of
the purchase journey, while also driving down their cost-per-booking.
Display Campaign - ANS Increase brand awareness when users are browsing content they're
interested in online.
Use ___ ___ ___ to increase exposure and reach audiences with specific interests across the
web. - ANS a display campaign
Video Campaign - ANS Reach your target audience at scale and bring your business' story to
life.
___ ___ ___ can help you bring your business's story to life. They engage customers in different
ways, like showing ads before their favorite music video or while they're researching an
upcoming purchase. - ANS a video campaign
Shopping Campaign - ANS Promote your products, share details about your inventory, and
boost traffic to your online or physical store.
Use ___ ___ ___ to advertise your online and local inventory, boost traffic to your website or
local store, and find better-qualified leads. - ANS a shopping campaign
App Campaign - ANS run ads across Google's largest properties, including Search, Play, and
YouTube, as well as thousands of mobile sites and apps.
2 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
, With ___ ___ ___, you can increase engagement, app installs, and even in-app actions, like
signing up for a newsletter or ordering a product. - ANS an app campaign
Smart campaigns - ANS the default for advertisers new to Google Ads. They're a great fit for
those who want an easy way to reach relevant customers and drive results but have limited
time or experience with managing Google Ads campaigns.
Device Targeting - ANS Reach your customers on any device, including desktops, tablets, and
smartphones.
Location and Language Targeting - ANS Your campaign's ads are eligible to show to
customers in particular locations, or to customers who've chosen your selected language as
their browser's language setting.
Bidding and Budget Settings - ANS control how you pay for users to interact with your ads.
Your bid limit is the most that you'll pay per click for ads in an ad group, and your budget is the
average amount that you're comfortable spending each day on your campaign.
Ad extensions - ANS Include even more information with your ads, such as location details,
links to pages on your website, and your phone number.
These ads show up next to Google search results and on other Google partner sites, like
YouTube, when people search for products or services you offer. - ANS Search
These ads appear on their own or within other streaming video content on YouTube and across
the Google Display Network. - ANS Video
These ads promote your products by giving users detailed information about what you're
selling. They appear on Google Shopping and next to search results. - ANS Shopping
3 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
CERTIFICATION EXAM 2025
QUESTIONS AND ANSWERS
You're a brand manager with an eCommerce retail company. You're looking to advertise online
and measure the volume of sales coming from your digital campaigns. Which of the following
benefits of Google Ads could help you accomplish your goal? - ANS Results
Results - ANS Use Google Ads' measurement tools to understand how your campaigns are
performing.
Customization - ANS advertising options with keyword, location, and demographic targeting.
Control - ANS Choose how much to spend each day and in every ad auction.
Relevance - ANS Connect with the right customers at the right times, like when someone is
searching for your products.
What are the 5 different campaign types featured on Google Ad Words circa 2020 -
ANS Search, Display, Video, Shopping, and App
Search Campaign - ANS Drive action on your site when users are searching for similar
products or services.
1 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
,With ___ ___ ___, you can make sure potential customers notice your brand, consider your
products, and take action. - ANS a search campaign
What did La Quinta Inn & Suites do to drive early consideration and re-engage with travelers
throughout their trip research? - ANS used data from their customer loyalty program to
target Google Search ads and create a strategy to bid on users differently at various stages of
the purchase journey, while also driving down their cost-per-booking.
Display Campaign - ANS Increase brand awareness when users are browsing content they're
interested in online.
Use ___ ___ ___ to increase exposure and reach audiences with specific interests across the
web. - ANS a display campaign
Video Campaign - ANS Reach your target audience at scale and bring your business' story to
life.
___ ___ ___ can help you bring your business's story to life. They engage customers in different
ways, like showing ads before their favorite music video or while they're researching an
upcoming purchase. - ANS a video campaign
Shopping Campaign - ANS Promote your products, share details about your inventory, and
boost traffic to your online or physical store.
Use ___ ___ ___ to advertise your online and local inventory, boost traffic to your website or
local store, and find better-qualified leads. - ANS a shopping campaign
App Campaign - ANS run ads across Google's largest properties, including Search, Play, and
YouTube, as well as thousands of mobile sites and apps.
2 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
, With ___ ___ ___, you can increase engagement, app installs, and even in-app actions, like
signing up for a newsletter or ordering a product. - ANS an app campaign
Smart campaigns - ANS the default for advertisers new to Google Ads. They're a great fit for
those who want an easy way to reach relevant customers and drive results but have limited
time or experience with managing Google Ads campaigns.
Device Targeting - ANS Reach your customers on any device, including desktops, tablets, and
smartphones.
Location and Language Targeting - ANS Your campaign's ads are eligible to show to
customers in particular locations, or to customers who've chosen your selected language as
their browser's language setting.
Bidding and Budget Settings - ANS control how you pay for users to interact with your ads.
Your bid limit is the most that you'll pay per click for ads in an ad group, and your budget is the
average amount that you're comfortable spending each day on your campaign.
Ad extensions - ANS Include even more information with your ads, such as location details,
links to pages on your website, and your phone number.
These ads show up next to Google search results and on other Google partner sites, like
YouTube, when people search for products or services you offer. - ANS Search
These ads appear on their own or within other streaming video content on YouTube and across
the Google Display Network. - ANS Video
These ads promote your products by giving users detailed information about what you're
selling. They appear on Google Shopping and next to search results. - ANS Shopping
3 Copyright ©2025 THESTAR ALL RIGHTS RESERVED
