Test Bank for Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael R. Solomon|9780137652167|All Chapters 1-15|LATEST

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TEST BANK For Consumer Behaviour: Buying,
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qHaving, and Being, Canadian Edition, 9th
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q Edition, 2024 by Michael R. Solomon Chapters 1
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Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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q Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
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q interests in music or clothing, how they spend their leisure time, and even their attitudes about
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q social issues, to be able to categorize consumers according to their lifestyles. This sort of
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q information is called: q q




A) core values. q




B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Type: MC q Page Ref: 2 q q




Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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q additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. q




D) a loss leader.
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q ANSWER: A q




Type: MC q Page Ref: 3 q q




Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is concerned that
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q his customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. q




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B) demographic problem. q




C) prepurchase issue. q




D) post purchase issue.
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ANSWER: D
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Type: MC
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Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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4) The expanded view of the exchange that includes the issues that influence the consumer
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q before, during, and after a purchase is called:
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A) the value. q




B) the strategic focus.
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C) the pre-sell strategy.
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D) the consumption process.
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ANSWER: D
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Type: MC q Page Ref: 3 q q




Skill: Concept
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Objective: L1-01 Consumer behaviour is a process.
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5) Gail decides to take a break from studying and goes online to check things out. She connects
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q with one of the product discussion groups that she participates in. This is an example of a:
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A) lifestyle discussion. q




B) brand competition. q




C) consumption community. q




D) marketplace competition. q




ANSWER: C
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Type: MC q Page Ref: 2 q q




Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
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q has attained:
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A) product separation. q




B) brand loyalty. q




C) lifestyle variation. q




D) purchase conception. q




ANSWER: B
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Type: MC q Page Ref: 2 q q




Skill: Concept
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Objective: L1-01 Consumer behaviour is a process.
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