UCF MAR 3023 Exam 1 – Massiah questions with answers

UCF MAR 3023 Exam 1 – Massiah questions \| \| \| \| \| \| \| \|




with answers \|




Value is what you get for what you give. - CORRECT ANSWERS
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✔✔True


Serena studies her customer profiles, market research data,
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complaints, and other information, attempting to better \| \| \| \| \| \| \|


understand what her customers want. Serena most likely \| \| \| \| \| \| \| \|


operates in the __________ era of marketing. - CORRECT ANSWERS
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✔✔Value-Based Marketing
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Four Winds Art Gallery recently began offering appraisals of
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customers' art collections, in addition to continuing to sell \| \| \| \| \| \| \| \| \|


paintings. Four Winds is: - CORRECT ANSWERS ✔✔Expanding \| \| \| \| \| \| \| \|


from offering just goods to also services.
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The _____ consists of the product, price, place, and promotion of
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an offering. - CORRECT ANSWERS ✔✔Marketing Mix
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A national hotel chain engages in conversations with its
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customers through Facebook and even allows them to book their \| \| \| \| \| \| \| \| \| \|


hotel reservations through its Facebook page. This is an example
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of marketing using: - CORRECT ANSWERS ✔✔Social Media
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Crest toothpaste targets different consumer _____ by offering
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different types of toothpaste for smokers than it does for
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,children based on their differing needs and wants. - CORRECT
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ANSWERS ✔✔Segments \|




A business philosophy and set of strategies, programs, and
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systems that focus on identifying and building loyalty among the
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firm's most valued customers is known as - CORRECT ANSWERS
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✔✔Customer Relationship Management \| \|




Which of the following marketing mix variables is involved in the
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capture of value in the marketing exchange? - CORRECT
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ANSWERS ✔✔Price \|




Kroger collects massive amounts of data about how, when, why,
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where, and what people buy, and then analyzes those data to
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better serve its customers. This refers to - CORRECT ANSWERS
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✔✔Marketing Analytics \|




Rather than being just a random activity, good marketing
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requires _____ in determining appropriate actions to produce
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sound decisions. - CORRECT ANSWERS ✔✔Thoughtful Planning
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Understanding consumers' _____ is fundamental to marketing \| \| \| \| \| \| \|


success. - CORRECT ANSWERS ✔✔Needs and Wants
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Which of the following is one of the core practices among value-
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oriented marketers? - CORRECT ANSWERS ✔✔Constantly
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measuring the benefits that customers receive against the costs
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of offerings.
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, When marketers communicate the value proposition, it involves
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the _____ element of the marketing mix. - CORRECT ANSWERS
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✔✔Promotion


A group that sponsors bike helmet poster contests for children to
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promote bicycle safety is providing which of the following
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marketing offerings? - CORRECT ANSWERS ✔✔Ideas \| \| \| \| \|




During the last couple of decades, it has become important for
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value-oriented marketers to _____ with customers. - CORRECT \| \| \| \| \| \| \| \|


ANSWERS ✔✔Move toward a relational perspective form a \| \| \| \| \| \| \| \|


transactional orientation \|




A mission statement describes the specific actions a firm will take
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to achieve its goals. - CORRECT ANSWERS ✔✔False
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After identifying various market segments that her company
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could pursue, Lisa evaluated each segment's attractiveness
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based on size, income, and accessibility. Lisa was involved in -
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CORRECT ANSWERS ✔✔Target Marketing \| \| \|




When marketers use a variety of communication disciplines—
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advertising, personal selling, sales promotion, public relations, \| \| \| \| \| \| \|


direct marketing, and online marketing including social media—
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in combination to communicate a value proposition to the
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customer, it is referred to as - CORRECT ANSWERS ✔✔Integrated
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Marketing Communications \|