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Exam (elaborations)

PRSA APR Practice Exam: Questions & Answers: Latest Updated: Complete Solution

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As the public affairs officer for a military installation, you must be fully informed about both state and federal open access legislation. If you are searching for information and meeting notes from a government agency meeting, you would use which of the following to obtain access to those records: A) Bipartisan Campaign Reform Act of 2002 B) Federal Regulation of Lobbying Act of 1946 C) Freedom of Information Act of 1966 D) 1996 Electronic Freedom of Information Act (Correct Answer: C. Freedom of Information Act of 1966 from Cutlip & Center's Effective Public Relations, Tenth Edition, p. 150 You are the marketing director for an independent nonprofit hospital in a competitive market. Your new supervisor, vice president of marketing, at a department meeting, requests that your staff start writing anonymous posts bashing a competitor in a local newspaper's popular "Talk of the Town" daily column. You: A) Figure she must know what she's doing and let your staff proceed.B) State your opposition to her privately and see where the chips fall. C) Report her request to your legal department for review. D) Refuse to partake but suggest appropriate actions that don't deceive stakeholders. (Correct Answer: d Reasoning: Honesty and integrity need to be your guide to act in the public interest. You also want to maintain ethical relationships with the media and maintain the credibility of your organization which would be tainted if people knew who wrote these anonymous comments. (General principles underlying public relations practice) You have been informed by your boss that the government organization you work for is going to hold an off-site meeting and team-building activity. The meeting will start at 2 and end at 4, which is the normal office closing time for the organization. When you ask, you are told the team-building exercise is bowling, and the off-site location is a bowling alley that serves alcohol, which will be paid for by employees and not the government organization. What is your next step in determining if this is legal and / or ethical? 1. Identify the pros and cons of your decision.2. Discuss with legal team to determine what activities are allowed using taxpayer resources. 3. Identify what other public and non-public organizations do for teambuilding activities. 4. Provide clarity on who can purchase what at the team-building activity. (Correct answer is 2. You are a manager in the public relations department, not the department head, who is away on holiday, when an accident occurs on one of the assembly lines of your company. Hence, you have to take charge of the situation. Which of the following steps do you not carry out as part of your decision-making process? 1. Identify internal and external factors (legal, political, social, economic) that may influence the decision. 2. Identify the audiences who will be affected by the decision and define your obligation to each

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Uploaded on
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