,DOWNLOAD mTHE mTest mBank mfor mAdvertising mand mPromotion
mIntegrated mMarketing mCommunications mPerspective
m12th mEdition mBelch
Advertising mand mPromotion mIntegrated
mMarketing
ANSWERS mARE m LOCATED m IN m THE m SECOND m PART m OF
m THIS m DOCUMENT
TRUE/FALSE m - m Write m 'T' m if m the m statement m is m true m and
m 'F' m if m the m statement m is m false.
1) Traditionally, m direct m selling m via m independent m contractors
m has m been m the mprimarymedium m for m direct-response madvertising.
⊚ true
⊚ false
2) Omnichannel mretailing minvolves musing ma mcombination mof mphysical
mor moffline mchannels m as mwell m as mdigital mor m online m channels mto
m influence m a m customer’s mshopping mexperience, mincluding mresearch
mbefore m a m purchase mand mservice m after m a m sale.
⊚ true
⊚ false
3) Publicity m is m always m under m the m control m of m an
m organization, m so m the morganizationcan m make m sure mit m is
m positive.
⊚ true
⊚ false
4) Companies mor mbrands mthat mare m new m to m the m market m or
m those m for m whom mperceptionsare mnegative m should m focus m on m the
m benefits m or m attributes m of m the m specific m product m or mservice, mand
m not m on m their mimage.
⊚ true
⊚ false
5) Analysis m of m the m communication m process m may m involve
m preliminary m discussions monmedia- mmix m options m and mtheir m cost
m implications.
⊚ true
Version 1
mynursytest.store
,DOWNLOAD mTHE mTest mBank mfor mAdvertising mand mPromotion
mIntegrated mMarketing mCommunications mPerspective
m12th mEdition mBelch
Advertising mand mPromotion mIntegrated
⊚
mMarketing
false
Version 2
mynursytest.store
, DOWNLOAD mTHE mTest mBank mfor mAdvertising mand mPromotion
mIntegrated mMarketing mCommunications mPerspective
m12th mEdition mBelch
Advertising mand mPromotion mIntegrated
mMarketing
MULTIPLE m CHOICE m - m Choose m the m one m alternative m that
m best m completes mthe mstatementor m answers mthe m question.
6) Full m of m Fun m Industries m has m been m reviewing m their
m advertising m spending m on mtraditionalmedia msuch mas mtelevision, mradio, mand
mprint. mThe mnoticed mthat mtheir mcompetitors m across mthecountry m are
m spending m less m on m traditional m advertising m and m more m on , mwhich
mincludes monline m search, mdisplay m and mvideo mads, m and m advertising mon
m social m media.
A) online m advertising
B) one-stop m advertising
C) digital m advertising
D) social m media m advertising
E) video m advertising
7) According mto mthe mAmerican mMarketing mAssociation, m the
m organization m that mrepresents mmarketing mprofessionals min mthe mUnited
mStates mand mCanada, m marketing m is mplanning m and m executing mthe
m conception, mpricing, mpromotion, m and m distribution mof m ideas, mgoods,
m and mservices mto m create
that m satisfy m individual m and m organizational m objectives.
A) opportunities
B) plans
C) advertisements
D) exchanges
E) contributions
8) KB mindustries mis mlearning mmore mabout mtheir mcustomers’ mperception mof
mvalue. mAn mindependent msurvey mshowed m that m customers m weigh m all
m of m the m benefits m of m a m product m against mall mthe mcosts mof macquiring
m and m consuming m it. m Benefits m are m categorized m as mfunctional, ,
mand/or mpsychological.
A) empirical
B) experiential
Version 3
mynursytest.store
mIntegrated mMarketing mCommunications mPerspective
m12th mEdition mBelch
Advertising mand mPromotion mIntegrated
mMarketing
ANSWERS mARE m LOCATED m IN m THE m SECOND m PART m OF
m THIS m DOCUMENT
TRUE/FALSE m - m Write m 'T' m if m the m statement m is m true m and
m 'F' m if m the m statement m is m false.
1) Traditionally, m direct m selling m via m independent m contractors
m has m been m the mprimarymedium m for m direct-response madvertising.
⊚ true
⊚ false
2) Omnichannel mretailing minvolves musing ma mcombination mof mphysical
mor moffline mchannels m as mwell m as mdigital mor m online m channels mto
m influence m a m customer’s mshopping mexperience, mincluding mresearch
mbefore m a m purchase mand mservice m after m a m sale.
⊚ true
⊚ false
3) Publicity m is m always m under m the m control m of m an
m organization, m so m the morganizationcan m make m sure mit m is
m positive.
⊚ true
⊚ false
4) Companies mor mbrands mthat mare m new m to m the m market m or
m those m for m whom mperceptionsare mnegative m should m focus m on m the
m benefits m or m attributes m of m the m specific m product m or mservice, mand
m not m on m their mimage.
⊚ true
⊚ false
5) Analysis m of m the m communication m process m may m involve
m preliminary m discussions monmedia- mmix m options m and mtheir m cost
m implications.
⊚ true
Version 1
mynursytest.store
,DOWNLOAD mTHE mTest mBank mfor mAdvertising mand mPromotion
mIntegrated mMarketing mCommunications mPerspective
m12th mEdition mBelch
Advertising mand mPromotion mIntegrated
⊚
mMarketing
false
Version 2
mynursytest.store
, DOWNLOAD mTHE mTest mBank mfor mAdvertising mand mPromotion
mIntegrated mMarketing mCommunications mPerspective
m12th mEdition mBelch
Advertising mand mPromotion mIntegrated
mMarketing
MULTIPLE m CHOICE m - m Choose m the m one m alternative m that
m best m completes mthe mstatementor m answers mthe m question.
6) Full m of m Fun m Industries m has m been m reviewing m their
m advertising m spending m on mtraditionalmedia msuch mas mtelevision, mradio, mand
mprint. mThe mnoticed mthat mtheir mcompetitors m across mthecountry m are
m spending m less m on m traditional m advertising m and m more m on , mwhich
mincludes monline m search, mdisplay m and mvideo mads, m and m advertising mon
m social m media.
A) online m advertising
B) one-stop m advertising
C) digital m advertising
D) social m media m advertising
E) video m advertising
7) According mto mthe mAmerican mMarketing mAssociation, m the
m organization m that mrepresents mmarketing mprofessionals min mthe mUnited
mStates mand mCanada, m marketing m is mplanning m and m executing mthe
m conception, mpricing, mpromotion, m and m distribution mof m ideas, mgoods,
m and mservices mto m create
that m satisfy m individual m and m organizational m objectives.
A) opportunities
B) plans
C) advertisements
D) exchanges
E) contributions
8) KB mindustries mis mlearning mmore mabout mtheir mcustomers’ mperception mof
mvalue. mAn mindependent msurvey mshowed m that m customers m weigh m all
m of m the m benefits m of m a m product m against mall mthe mcosts mof macquiring
m and m consuming m it. m Benefits m are m categorized m as mfunctional, ,
mand/or mpsychological.
A) empirical
B) experiential
Version 3
mynursytest.store
