CHAPTER 1 - BUSINESS ENVIRONMENTS
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1. THE MACRO ENVIRONMENT
1.1. AN ENVIRONMENTAL SCAN
1.2. SWOT ANALYSIS (OT)
1.3. PEESTLE ANALYSIS
1.3.1. POLITICAL FACTORS
1.3.2. ECONOMIC FACTORS
1.3.3. ETHICAL FACTORS
1.3.4. SOCIO-ECONOMIC FACTORS
1.3.5. TECHNOLOGICAL FACTORS
1.3.6. LEGAL ENVIRONMENT FACTORS
1.3.7. ENVIRONMENTAL AND PHYSICAL FACTORS
MIND MAP NOTES
EXAMPLE - DISCHEM
2. THE MARKET ENVIRONMENT
2.1. PORTER’S SIX FORCES MODEL
2.1.1. LEVEL OF RIVALRY
2.1.2. THREAT OF NEW ENTRANTS
2.1.3. AVAILABILITY OF SUBSTITUTE PRODUCTS
2.1.4. THE POWER OF SUPPLIERS
2.1.5. THE POWER OF BUYERS
2.1.6. THE POWER OF COMPLEMENTARY PRODUCTS
MIND MAP NOTES
EXAMPLE - PICK N’ PAY
3. THE MICRO ENVIRONMENT
3.1. EIGHT DIFFERENT BUSINESS FUNCTIONS
3.1.1. PURCHASING FUNCTION
3.1.2. PRODUCTION FUNCTION
3.1.3. FINANCIAL FUNCTION
MIND MAP NOTES
3.1.4. HUMAN RESOURCES FUNCTION
3.1.5. MARKETING FUNCTION
3.1.6. PUBLIC RELATIONS FUNCTION
3.1.7. ADMINISTRATIVE FUNCTION
3.1.8. GENERAL MANAGEMENT FUNCTION
3.1.9. OVERALL BUSINESS AS AN ORGANISATION
3.2. RESOURCE-BASED ANALYSIS
3.3. VALUE CHAIN ANALYSIS
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CHAPTER 2 - OVERALL ORGANISATION PERFORMANCE
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INTRODUCTION
1. IMPORTANCE OF CREATIVITY AND PROBLEM SOLVING
2. TECHNIQUES TO IMPROVE PERFORMANCE OF BUSINESS
2.1. PROS AND CONS CHART
2.2. DECISION TREE
2.3. VALUE CHAIN ANALYSIS
2.4. PEESTLE
2.5. SWOT ANALYSIS
2.6. DELPHI TECHNIQUE
2.7. RESOURCE-BASED APPROACH
2.8. BALANCED SCORECARD
3. MANAGEMENT AND STRATEGIES TO IMPROVE BUSINESS PERFORMANCE
INTRODUCTION
3.1. GENERIC STRATEGIES
3.1.1. LOW COST
3.1.2. FOCUS / NICHE
3.1.3. DIFFERENTIATION
3.2. CORPORATE STRATEGIES
3.2.1. CORPORATE COMBINATION
3.2.2. DECLINE / DEFENSIVE
3.2.3. GROWTH
3.3. INTEGRATION STRATEGIES
3.3.1. FORWARD INTEGRATION
3.3.2. BACKWARD INTEGRATION
3.3.3. HORIZONTAL INTEGRATION
3.4. OTHER STRATEGIES
3.4.1. REVISE MISSION AND/OR OBJECTIVES
3.4.2. ALLOCATE RESOURCES DIFFERENTLY
3.4.3. TOTAL QUALITY MANAGEMENT AND TOTAL CUSTOMER SATISFACTION
3.4.4. BENCHMARKING
3.4.5. FINANCIAL RATIOS
3.4.6. 360* PERFORMANCE APPRAISALS AND EVALUATION
3.4.7. CONTINUOUS SKILLS DEVELOPMENT
3.4.8. TEAMWORK
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