IMC 104 Exam Questions and Answers |Complete Solutions Graded A+ |100% Correct
Telephone research Which of the following survey types allows the researcher to gather
information the fastest? (Refer to the handout)
Survey participants were supposed to rank their answers, but many people just put check
marks instead As discussed in the video lesson, what was the big problem with the survey
the dental company did?
M&Ms What is the best selling candy in the world?
Secondary research When beginning a research project, which comes first?
Compared to advertising, it is a "non-paid" form of promotion Which of these is true about
public relations?
Which of these is true about public relations? All of these are methods of public relations
except:
Sponsored event When the Susan B. Komen Foundation organizes a walk to raise money for
breast cancer research, it is an example of:
The message is very controllable All of these are advantages of public relations, except:
The lack of message control What is a big disadvantage of public relations?
Be prepared to pay Which of these is NOT a tip for media spokespersons (that is, the people
whom the media calls for information or comment on a story):
The organization (or agency) doing the promotion Who writes a news release?
, A short news article that is written and distributed to the media What is a press release?
Advertisers pay for their message to run Advertising is a "paid" form of communication.
What does that mean?
The short shelf life One disadvantage of newspaper advertising is
All of the above are true Which of the following is true about advertising?
A "lickable" ad so readers could taste the flavor Welch's (the grape juice and grape jelly
company) experimented with what kind of unique ad in People Magazine?
A. Magazines have focused editorial (meaning the content is usually focused on a specific
interest)
B. Good production quality -- the ads usually look nice
C. Pass along readership -- meaning readers might give the magazine to someone else, or it
might be in a waiting room where many people see it
D. These are all advantages Which of these is an advantage of magazine advertising?
Ads that change or rotate to other messages on the sign A trend in billboard advertising is:
A. Remind people to buy
B. Inform people about an issue
C. Entertain
D. All of the above Advertising can:
Telephone research Which of the following survey types allows the researcher to gather
information the fastest? (Refer to the handout)
Survey participants were supposed to rank their answers, but many people just put check
marks instead As discussed in the video lesson, what was the big problem with the survey
the dental company did?
M&Ms What is the best selling candy in the world?
Secondary research When beginning a research project, which comes first?
Compared to advertising, it is a "non-paid" form of promotion Which of these is true about
public relations?
Which of these is true about public relations? All of these are methods of public relations
except:
Sponsored event When the Susan B. Komen Foundation organizes a walk to raise money for
breast cancer research, it is an example of:
The message is very controllable All of these are advantages of public relations, except:
The lack of message control What is a big disadvantage of public relations?
Be prepared to pay Which of these is NOT a tip for media spokespersons (that is, the people
whom the media calls for information or comment on a story):
The organization (or agency) doing the promotion Who writes a news release?
, A short news article that is written and distributed to the media What is a press release?
Advertisers pay for their message to run Advertising is a "paid" form of communication.
What does that mean?
The short shelf life One disadvantage of newspaper advertising is
All of the above are true Which of the following is true about advertising?
A "lickable" ad so readers could taste the flavor Welch's (the grape juice and grape jelly
company) experimented with what kind of unique ad in People Magazine?
A. Magazines have focused editorial (meaning the content is usually focused on a specific
interest)
B. Good production quality -- the ads usually look nice
C. Pass along readership -- meaning readers might give the magazine to someone else, or it
might be in a waiting room where many people see it
D. These are all advantages Which of these is an advantage of magazine advertising?
Ads that change or rotate to other messages on the sign A trend in billboard advertising is:
A. Remind people to buy
B. Inform people about an issue
C. Entertain
D. All of the above Advertising can:
