IMC 104 Final Exam – Fiene Questions and Answers |Complete Solutions Graded
A+ |100% Correct
what is personal selling buyer/seller interactions; face to face, telemarketing
how are brands, relationships, and loyalty best built? when each message is personalized,
targeted, and in sync with each other
example of signage communications all of the multimedia billboards in times square
example of communication from packaging and labels yoplait yogurt printed big on the front
of the cup
example of price communicating wine on shelves
example of buildings communicating square books sign and Fortunes ice cream shop
example of smell communicating abercrombie & fitch, solstice sunglass boutique
example of sounds communicating hot point, General Electrics (GE) monogram
example of vehicles communicating oscar meyer wiener hot dog car
example of everything communicating Kit Kat bench with bite taken out - looks like a kit kat
bar
IMC isn't just advertising and PR, doesn't just happen in marketing department, it is also a
mentality, attitude, way of thinking, and a symphonic approach to communication
(newspaper, radio, tv, video, social networks, internet, mobile)
, examples of brands that tell a story starbucks coffee (vs. 7-Eleven coffee), fiji water aquafina
and dasani (vs. glass of water), chiquita banana (vs. no name banana), glacier ice (vs. no name
bag of ice)
examples of branded images and symbols nike swoosh, olympic rings
branded packaging pringles packaging
branded slogans just do it -nike, eat fresh -subway, save money. live better. -walmart, the
happiest place on earth -disney world
branded typeface ole miss cursive slogan
branded people oprah, tiger woods, miley cyrus
examples of rebranding valujet airlines -> airtran -> southwest airlines
why brand? to make your products distinguishable
example of brand extension oreo (regular, double stuff, peanut butter, golden, mint,
chocolate, mini oreo, oreo ice cream)
what is brand positioning? the image your company or product occupies in consumers'
minds in relation to the competition
what is the key word and key point of Public Relations? keyword: non-paid
key point: must be news worthy
A+ |100% Correct
what is personal selling buyer/seller interactions; face to face, telemarketing
how are brands, relationships, and loyalty best built? when each message is personalized,
targeted, and in sync with each other
example of signage communications all of the multimedia billboards in times square
example of communication from packaging and labels yoplait yogurt printed big on the front
of the cup
example of price communicating wine on shelves
example of buildings communicating square books sign and Fortunes ice cream shop
example of smell communicating abercrombie & fitch, solstice sunglass boutique
example of sounds communicating hot point, General Electrics (GE) monogram
example of vehicles communicating oscar meyer wiener hot dog car
example of everything communicating Kit Kat bench with bite taken out - looks like a kit kat
bar
IMC isn't just advertising and PR, doesn't just happen in marketing department, it is also a
mentality, attitude, way of thinking, and a symphonic approach to communication
(newspaper, radio, tv, video, social networks, internet, mobile)
, examples of brands that tell a story starbucks coffee (vs. 7-Eleven coffee), fiji water aquafina
and dasani (vs. glass of water), chiquita banana (vs. no name banana), glacier ice (vs. no name
bag of ice)
examples of branded images and symbols nike swoosh, olympic rings
branded packaging pringles packaging
branded slogans just do it -nike, eat fresh -subway, save money. live better. -walmart, the
happiest place on earth -disney world
branded typeface ole miss cursive slogan
branded people oprah, tiger woods, miley cyrus
examples of rebranding valujet airlines -> airtran -> southwest airlines
why brand? to make your products distinguishable
example of brand extension oreo (regular, double stuff, peanut butter, golden, mint,
chocolate, mini oreo, oreo ice cream)
what is brand positioning? the image your company or product occupies in consumers'
minds in relation to the competition
what is the key word and key point of Public Relations? keyword: non-paid
key point: must be news worthy
