Southern New Hampshire University
This article explores the differences between domestic and international business
environments and how companies adjust their strategies for various markets. It highlights
distinctions in operations and discusses the benefits of global expansion, such as market
diversification and increased revenue while emphasizing the need for ethical considerations in
decision-making.
Types of Business Environments
The domestic business environment operates within a single country, simplifying
management and logistics while reducing market research and regulatory compliance costs
(Mohan, 2024). This familiarity with the local market makes financial transactions easier,
reduces capital requirements, and enhances adaptability. Key features include a strong
understanding of local consumer behavior and lower regulatory complexity (Mohan, 2024).
The international business environment involves multiple countries trading physical
products, services, ideas, and people (Dunung, 2020). Globalization enhances connectivity and
, interdependence between economies. It encompasses the economic, political, and cultural
conditions outside a company's home country. Key features include different regulations and
cultural differences that add complexity, requiring companies to adapt practices to local markets
(Dunung, 2020).
Example Organizations
Walmart is a leading U.S. retailer, initially focused on understanding local consumer
preferences and supply chain logistics, which contributed to its dominance. Although it has