Stukent Final Study Guide - All Chapters
(1-13) 2025/2026 Exam All Answers and
Illustrations Given
In order for two computers to communicate via the internet, they must first locate
one another. How do computers locate one another on the internet? - 🧠 ANSWER
✔✔Through the IP address
What does a cookie do? - 🧠 ANSWER ✔✔It identifies the requesting computer to
the server.
Which of the following programming languages is a static, client side language (as
opposed to a dynamic, server-side language)? - 🧠 ANSWER ✔✔HTML
Direct traffic is defined as visitors who.... - 🧠 ANSWER ✔✔type the URL directly
into their browser's address bar
Both paid search traffic and paid referral traffic are the result of - 🧠 ANSWER
✔✔online advertisements
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
1
,Unpaid search traffic comes when a user clicks on - 🧠 ANSWER ✔✔an organic
search result
A retail website's conversion rate is calculated as - 🧠 ANSWER
✔✔Purchases/Visits
Which of the following is NOT a way that a media site might measure
engagement? - 🧠 ANSWER ✔✔Traffic source
In general, advertisers are willing to pay more if - 🧠 ANSWER ✔✔they can more
precisely target potential customers.
Web browsers process which language - 🧠 ANSWER ✔✔HTML
Which of the following is NOT a weakness of finding internet content through lists
of websites organized by subject matter (versus through a search engine)? - 🧠
ANSWER ✔✔Lists can only cover a few websites per subject
What is the downside of a search engine based solely on relevance? - 🧠 ANSWER
✔✔Websites with little useful content can often earn good rankings
Where did the name "PageRank" come from? - 🧠 ANSWER ✔✔The creator of the
metric, Larry Page, named it after himself
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
2
, In the original PageRank formula, when web page A linked to web page B, it
passed PageRank to page B. Why was the amount of PageRank that A passed to B
divided by the number of outbound links on page A? - 🧠 ANSWER ✔✔A link was
considered an endorsement, so B only got part of A's endorsement score if A
endorsed multiple pages
Why is a link from Yahoo.com worth more than a link from a small blog? - 🧠
ANSWER ✔✔Yahoo has a higher PageRank, so it passes on more PageRank to
the page it links to
How does anchor text factor into Google's ranking calculations? - 🧠 ANSWER
✔✔Anchor text is one input into a web page's relevance score
Consider a Google user who does a search for "yam recipe". Consider two web
pages with an identical PageRank. Page A uses the phrase "yam recipe" near the
top of the page. Page B uses the phrase "recipe for yams" near the bottom of the
page. Which page will rank better on this search and why? - 🧠 ANSWER ✔✔Web
page A, because of its larger font and higher position
What is "black-hat" search engine optimization? - 🧠 ANSWER ✔✔Any practice to
increase a webpage's rankings that Google deems manipulative
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
(1-13) 2025/2026 Exam All Answers and
Illustrations Given
In order for two computers to communicate via the internet, they must first locate
one another. How do computers locate one another on the internet? - 🧠 ANSWER
✔✔Through the IP address
What does a cookie do? - 🧠 ANSWER ✔✔It identifies the requesting computer to
the server.
Which of the following programming languages is a static, client side language (as
opposed to a dynamic, server-side language)? - 🧠 ANSWER ✔✔HTML
Direct traffic is defined as visitors who.... - 🧠 ANSWER ✔✔type the URL directly
into their browser's address bar
Both paid search traffic and paid referral traffic are the result of - 🧠 ANSWER
✔✔online advertisements
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
1
,Unpaid search traffic comes when a user clicks on - 🧠 ANSWER ✔✔an organic
search result
A retail website's conversion rate is calculated as - 🧠 ANSWER
✔✔Purchases/Visits
Which of the following is NOT a way that a media site might measure
engagement? - 🧠 ANSWER ✔✔Traffic source
In general, advertisers are willing to pay more if - 🧠 ANSWER ✔✔they can more
precisely target potential customers.
Web browsers process which language - 🧠 ANSWER ✔✔HTML
Which of the following is NOT a weakness of finding internet content through lists
of websites organized by subject matter (versus through a search engine)? - 🧠
ANSWER ✔✔Lists can only cover a few websites per subject
What is the downside of a search engine based solely on relevance? - 🧠 ANSWER
✔✔Websites with little useful content can often earn good rankings
Where did the name "PageRank" come from? - 🧠 ANSWER ✔✔The creator of the
metric, Larry Page, named it after himself
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
2
, In the original PageRank formula, when web page A linked to web page B, it
passed PageRank to page B. Why was the amount of PageRank that A passed to B
divided by the number of outbound links on page A? - 🧠 ANSWER ✔✔A link was
considered an endorsement, so B only got part of A's endorsement score if A
endorsed multiple pages
Why is a link from Yahoo.com worth more than a link from a small blog? - 🧠
ANSWER ✔✔Yahoo has a higher PageRank, so it passes on more PageRank to
the page it links to
How does anchor text factor into Google's ranking calculations? - 🧠 ANSWER
✔✔Anchor text is one input into a web page's relevance score
Consider a Google user who does a search for "yam recipe". Consider two web
pages with an identical PageRank. Page A uses the phrase "yam recipe" near the
top of the page. Page B uses the phrase "recipe for yams" near the bottom of the
page. Which page will rank better on this search and why? - 🧠 ANSWER ✔✔Web
page A, because of its larger font and higher position
What is "black-hat" search engine optimization? - 🧠 ANSWER ✔✔Any practice to
increase a webpage's rankings that Google deems manipulative
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
3
