BUS 101, Chapter 11 questions with verified
answers
brand awareness Ans✓✓✓extent to which a brand name comes to mind
when a consumer considers a particular product category
brand competition Ans✓✓✓competitive marketing that appeals to
consumer perceptions of benefits of products offered by particular
companies
brand loyalty Ans✓✓✓pattern of regular consumer purchasing based on
satisfaction with a product's performance
branding Ans✓✓✓process of using symbols to communicate the
qualities of a product made by a particular producer
buzz marketing Ans✓✓✓promotional method that relies on word of
mouth to create buzz about products and ideas
capital item Ans✓✓✓expensive, long-lasting, infrequently purchased
industrial good, such as a building, or industrial service, such as building
maintenance
consumer behavior Ans✓✓✓study of the decision process by which
people buy and consume products
, consumer goods Ans✓✓✓physical products purchased by consumers
for personal use
convenience good/convenience service Ans✓✓✓inexpensive good or
service purchased and consumed rapidly and regularly
corporate blogs Ans✓✓✓comments and opinions published on the web
by or for an organization to promote its activities
demographic variables Ans✓✓✓characteristics of populations that may
be considered in developing a segmentation strategy
distribution (place) Ans✓✓✓part of the marketing mix concerned with
getting products from producers to consumers
emotional motives Ans✓✓✓reasons for purchasing a product that are
based on nonobjective factors
expense item Ans✓✓✓industrial product purchased and consumed
rapidly and regularly for daily operations
geographic variables Ans✓✓✓geographic units that may be considered
in developing a segmentation strategy
industrial goods Ans✓✓✓physical products purchased by companies to
produce other products
answers
brand awareness Ans✓✓✓extent to which a brand name comes to mind
when a consumer considers a particular product category
brand competition Ans✓✓✓competitive marketing that appeals to
consumer perceptions of benefits of products offered by particular
companies
brand loyalty Ans✓✓✓pattern of regular consumer purchasing based on
satisfaction with a product's performance
branding Ans✓✓✓process of using symbols to communicate the
qualities of a product made by a particular producer
buzz marketing Ans✓✓✓promotional method that relies on word of
mouth to create buzz about products and ideas
capital item Ans✓✓✓expensive, long-lasting, infrequently purchased
industrial good, such as a building, or industrial service, such as building
maintenance
consumer behavior Ans✓✓✓study of the decision process by which
people buy and consume products
, consumer goods Ans✓✓✓physical products purchased by consumers
for personal use
convenience good/convenience service Ans✓✓✓inexpensive good or
service purchased and consumed rapidly and regularly
corporate blogs Ans✓✓✓comments and opinions published on the web
by or for an organization to promote its activities
demographic variables Ans✓✓✓characteristics of populations that may
be considered in developing a segmentation strategy
distribution (place) Ans✓✓✓part of the marketing mix concerned with
getting products from producers to consumers
emotional motives Ans✓✓✓reasons for purchasing a product that are
based on nonobjective factors
expense item Ans✓✓✓industrial product purchased and consumed
rapidly and regularly for daily operations
geographic variables Ans✓✓✓geographic units that may be considered
in developing a segmentation strategy
industrial goods Ans✓✓✓physical products purchased by companies to
produce other products
