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Externe Analyse in Beeld: Shell & Het Vijfkrachtenmodel

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Deze presentatie bevat een visuele uitwerking van het vijfkrachtenmodel van Porter toegepast op Shell. Elk van de vijf krachten: nieuwe toetreders, afnemers, substituten, leveranciers en concurrentie, is beknopt en overzichtelijk geanalyseerd. Er wordt gekeken naar schaalvoordelen, merkpositie (zoals V-Power), bedreigingen vanuit hernieuwbare energie en de rol van leveranciers en klanten. Ideaal als ondersteunend materiaal bij een mondelinge toelichting of als samenvatting van de belangrijkste externe factoren die invloed hebben op Shell.

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