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Chapter 1
vv v v Strategic Management: Creating Competitive Advantages
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1) Lands' End's failure under the leadership of Ms. Frederica Marchionni was said to be a
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,2) direct result of the quality of her leadership. According to the text, this would be an
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vv example of the "romantic" perspective of leadership.
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Answer: TRUE v v
Explanation: In the romantic view of leadership, the implicit assumption is that the leader is
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the key force in determining an organization's success or lack thereof. Under Ms.
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vv Marchionni's leadership, the company reported a 19.5-million-dollar loss for 2016 after
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vv having reported a 73.8-million-dollar profit for the previous year under its previous CEO.
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Difficulty: 2 Medium vv vv
Topic: Strategy and the Strategic Management Process
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Learning Objective: 01-01 The definition of strategic management and its four key attributes.
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vv Bloom's: Understand v v
AACSB: Analytical Thinking
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vv Accessibility: Keyboard Navigation v v vv
3) Strategic management consists of the analyses, decisions, and actions an
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organization undertakes in order to create and sustain competitive advantages.
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Answer: TRUE v v
Explanation: According to the textbook, this is the definition of strategic management.
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vv Difficulty: 1 Easy vv vv
Topic: Strategy and the Strategic Management Process
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Learning Objective: 01-01 The definition of strategic management and its four key attributes.
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vv Bloom's: Remember v v
AACSB: Knowledge Application
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vv Accessibility: Keyboard Navigation v v vv
4) Management innovations such as total quality, just-in-time, benchmarking, business
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vv process reengineering, and outsourcing are important but not enough for building sustainable
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competitive advantage.
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Answer: TRUE v v
Explanation: Sustainable competitive advantage cannot be achieved through operational
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vv effectiveness alone. Popular management innovations of the last two decades like total
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vv quality, just-in-time, benchmarking, business process reengineering, and outsourcing are
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, concerned with operational effectiveness.
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Difficulty: 2 Medium vv vv
Topic: Strategy and the Strategic Management Process
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Learning Objective: 01-01 The definition of strategic management and its four key attributes.
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vv Bloom's: Understand
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AACSB: Analytical Thinking
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vv Accessibility: Keyboard Navigationv v vv
5) Trade-off decisions between effectiveness and efficiency are important in the practice of
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, strategic management. vv
Answer: TRUE v v
Explanation: The fourth attribute of strategic management is that it involves the
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recognition of trade-offs between effectiveness and efficiency. Some authors have referred
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vv to this as the difference between doing the right thing (effectiveness) and doing things
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vv right (efficiency).
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Difficulty: 2 Medium vv vv
Topic: Strategy and the Strategic Management Process
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Learning Objective: 01-01 The definition of strategic management and its four key attributes.
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vv Bloom's: Understand v v
AACSB: Analytical Thinking v v vv
vv Accessibility: Keyboard Navigation v v vv
6) According to Henry Mintzberg, a management scholar, most firms do not realize their
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original intended strategy.
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Answer: TRUE v v
Explanation: Henry Mintzberg states that the intended strategy rarely survives in its original
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vv form. Unforeseen environmental developments, unanticipated resource constraints, or
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changes in managerial preferences may result in at least some parts of the intended strategy
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vv remaining unrealized. On the other hand, good managers will want to take advantage of a
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vv new opportunity presented by the environment, even if it was not part of the original set of
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vv intentions.
Difficulty: 2 Medium vv vv
Topic: Strategy and the Strategic Management Process
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Learning Objective: 01-02 The strategic management process and its three interrelated and
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vv principal activities. vv
Bloom's: Understand v v
vv AACSB: Analytical Thinking
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Accessibility: Keyboard Navigation v v vv
7) The final realized strategy of a firm is a combination of deliberate and time-tested
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strategies only.
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