HRM EXAM 6 QUESTIONS WITH CORRECT
ANSWERS!!
As Dora is packing for her honeymoon to Hawaii, she realizes that all of her sunscreens
have expired. Since the sun in Hawaii is so strong, she knows she wants the best sun
protection possible. She calls her friend Dan, who is a dermatologist, for a
recommendation. Dora is seeking information from a(n) ________ in the information
search stage.
personal source
Chad competes in multiple IRONMAN triathlons every year and trains outdoors daily.
Chad's been getting sunburned on his long bike rides lately, so he decides to ask his
IRONMAN training group about their sunscreens before he purchases his next bottle of
sunscreen. The feedback Chad receives from his IRONMAN group is an example of a
________ influence.
sociocultural
One of Coppertone's marketing tactics is the sponsorship of the men's and women's
Olympic soccer teams. To many of the over 3 million boys and girls playing youth soccer in
the United States, the U.S. Olympic soccer teams are a(n) ________ group.
Aspiration
Kelly wore Coppertone's Clearly Shear Faces sunscreen last weekend while hiking on the
Appalachian Trail. She was very pleased that, even after a full day in the sun, her face was
not burned and it did not feel greasy at all. Kelly is currently in the ________ stage of the
consumer purchase decision process.
postpurchase behavior
Bill and his buddies are on their way to Myrtle Beach for a guys' golf weekend. While in
the airport, he realizes that none of them has packed any sunscreen. Fifteen minutes before
his flight is scheduled to depart, he runs in the airport convenience store to grab a bottle of
, sunscreen. Which situational influence likely had the most significant impact on his
purchase decision?
temporal effects
Given that Gabby is looking for a budget-priced flight home for holidays, she will need to
determine which flight features are most important to her. She will do this during the
________ phase.
alternative evaluation
Two factors that will influence Gabby's decision are the fact that she is not a morning
person and that she is interested in having free Wi-Fi during the flight. These factors would
be considered ________ influences in the consumer purchase decision process.
psychological
In her search for the right flight to visit her parents, Gabby learns about the Jet Green fare
sale from a favorite blogger. This source of information falls under which category?
word-of-mouth
Consumer socialization, passage through the family life cycle, and decision making within
the household are three sources of ________ influences on consumer behavior.
family
If Justin were to belong to a social group that closely associates with Jet Green, the airline
industry, and other customers who love flying Jet Green, he would join a
brand community
With a salary in excess of $500,000 a year, the CFO of an Internet startup live the good life.
fine wines and luxury vacations are just a few of his annual purchases. he is an _______.
innovator
With a graduate degree an 30 years on the bench, the judge lives very comfortably but does
not see the need to have the 'latest and greatest" gadgets. this person is a ________.
ANSWERS!!
As Dora is packing for her honeymoon to Hawaii, she realizes that all of her sunscreens
have expired. Since the sun in Hawaii is so strong, she knows she wants the best sun
protection possible. She calls her friend Dan, who is a dermatologist, for a
recommendation. Dora is seeking information from a(n) ________ in the information
search stage.
personal source
Chad competes in multiple IRONMAN triathlons every year and trains outdoors daily.
Chad's been getting sunburned on his long bike rides lately, so he decides to ask his
IRONMAN training group about their sunscreens before he purchases his next bottle of
sunscreen. The feedback Chad receives from his IRONMAN group is an example of a
________ influence.
sociocultural
One of Coppertone's marketing tactics is the sponsorship of the men's and women's
Olympic soccer teams. To many of the over 3 million boys and girls playing youth soccer in
the United States, the U.S. Olympic soccer teams are a(n) ________ group.
Aspiration
Kelly wore Coppertone's Clearly Shear Faces sunscreen last weekend while hiking on the
Appalachian Trail. She was very pleased that, even after a full day in the sun, her face was
not burned and it did not feel greasy at all. Kelly is currently in the ________ stage of the
consumer purchase decision process.
postpurchase behavior
Bill and his buddies are on their way to Myrtle Beach for a guys' golf weekend. While in
the airport, he realizes that none of them has packed any sunscreen. Fifteen minutes before
his flight is scheduled to depart, he runs in the airport convenience store to grab a bottle of
, sunscreen. Which situational influence likely had the most significant impact on his
purchase decision?
temporal effects
Given that Gabby is looking for a budget-priced flight home for holidays, she will need to
determine which flight features are most important to her. She will do this during the
________ phase.
alternative evaluation
Two factors that will influence Gabby's decision are the fact that she is not a morning
person and that she is interested in having free Wi-Fi during the flight. These factors would
be considered ________ influences in the consumer purchase decision process.
psychological
In her search for the right flight to visit her parents, Gabby learns about the Jet Green fare
sale from a favorite blogger. This source of information falls under which category?
word-of-mouth
Consumer socialization, passage through the family life cycle, and decision making within
the household are three sources of ________ influences on consumer behavior.
family
If Justin were to belong to a social group that closely associates with Jet Green, the airline
industry, and other customers who love flying Jet Green, he would join a
brand community
With a salary in excess of $500,000 a year, the CFO of an Internet startup live the good life.
fine wines and luxury vacations are just a few of his annual purchases. he is an _______.
innovator
With a graduate degree an 30 years on the bench, the judge lives very comfortably but does
not see the need to have the 'latest and greatest" gadgets. this person is a ________.
