CPCA Exam questions with verified answers
___Refers to a collection of products from different categories that will
be promoted at the same time
A. Retail combo
B. Recombinant units
C. Cross merchandising
D. Product co-factors Ans✓✓✓ C. Cross merchandising
A focus market defines what products to consider in assortment analysis
and in essence rules out products that are not substitutable- true or false?
Ans✓✓✓ True
A measure that is weighted by product units sold while on discount and
product units sold when no discount was present is called:
A. Promoted average price
B. Base price
C. Discount average price
D. Average price
E. Standardized price
F. None of the above Ans✓✓✓ D. Average price
A measure that reflects the average product price in retail stores when
any merchandising condition was in effect is called:
,A. Non-promoted price
B. Promoted price
C. Average price
D. Incremental price Ans✓✓✓ B. Promoted price
A product's incrementality is primarily a function of advertising support
it receives- True or False? Ans✓✓✓ False
A reduction in the everyday product price on any SKU in retail stores is
called:
A. Non-promoted price
B. Promoted price
C. Average price
D. Incremental price
E. All of the above Ans✓✓✓ B. Promoted price
A retailer introduces a new item in the widget category and offers it at a
discount. Buyers that usually buy widgets decide to try the new item
instead of the widget items they usually buy. What is this an example
of?
A. Cannibalization
B. Incremental contribution
C. Product line extension
D. Brand extension Ans✓✓✓ A. Cannibalization
,A retailer introduces a new item in the widget category and offers it at a
discount. Buyers that usually buy widgets decide to try the new item
instead of the widget items they usually buy. What is this an example
of?
A. Cannibalization
B. Incremental Contribution
C. Product line extension
D. Brand extension Ans✓✓✓ A. Cannibalization
At what levels is syndicated scanner data available?
A. Category level
B. Subcategory level
C. Segment level
D. Brand level
E. SKU level
F. All of the above Ans✓✓✓ F. All of the above
At what product level is average unit price (both regular and feature)
most effective and why?
A. Category level. It allows you to understand the blended average unit
price at a higher level. If average unit price is increasing, consumers are
switching to more premium products.
, B. Segment level. It allows you to compare blended average unit prices
across different segments, to determine the most premium segments.
C. Item level. Average unit price should only be used at an item or line-
priced level, because at a category, brand or segment level, it is a
blended average.
D. All of the above are correct. Ans✓✓✓ C. Item level. Average unit
price should only be used at an item or line-priced level, because at a
category, brand or segment level, it is a blended average.
Balanced scorecards are those that encompass all of the elements needed
to truly manage categories including shopper, operational, return on
marketing investment, competitive and other metrics
A. True
B. False Ans✓✓✓ A. True
Based on the ANIMATIONS settings displayed here, which of the
following correctly describes the behavior of the animated slide build?
A. Each of the three widget trend lines will show one at a time as the
presenter clicks to advance the animation
B. All three widget trend lines will show in simultaneously as the
presenter clicks to advance the animation
C. Each of the three time periods will show one at a time, left-to-right as
the presenter clicks to advance the animation
D. All three time periods will show in simultaneously as the presenter
clicks to advance the animation Ans✓✓✓ C. Each of the three time
___Refers to a collection of products from different categories that will
be promoted at the same time
A. Retail combo
B. Recombinant units
C. Cross merchandising
D. Product co-factors Ans✓✓✓ C. Cross merchandising
A focus market defines what products to consider in assortment analysis
and in essence rules out products that are not substitutable- true or false?
Ans✓✓✓ True
A measure that is weighted by product units sold while on discount and
product units sold when no discount was present is called:
A. Promoted average price
B. Base price
C. Discount average price
D. Average price
E. Standardized price
F. None of the above Ans✓✓✓ D. Average price
A measure that reflects the average product price in retail stores when
any merchandising condition was in effect is called:
,A. Non-promoted price
B. Promoted price
C. Average price
D. Incremental price Ans✓✓✓ B. Promoted price
A product's incrementality is primarily a function of advertising support
it receives- True or False? Ans✓✓✓ False
A reduction in the everyday product price on any SKU in retail stores is
called:
A. Non-promoted price
B. Promoted price
C. Average price
D. Incremental price
E. All of the above Ans✓✓✓ B. Promoted price
A retailer introduces a new item in the widget category and offers it at a
discount. Buyers that usually buy widgets decide to try the new item
instead of the widget items they usually buy. What is this an example
of?
A. Cannibalization
B. Incremental contribution
C. Product line extension
D. Brand extension Ans✓✓✓ A. Cannibalization
,A retailer introduces a new item in the widget category and offers it at a
discount. Buyers that usually buy widgets decide to try the new item
instead of the widget items they usually buy. What is this an example
of?
A. Cannibalization
B. Incremental Contribution
C. Product line extension
D. Brand extension Ans✓✓✓ A. Cannibalization
At what levels is syndicated scanner data available?
A. Category level
B. Subcategory level
C. Segment level
D. Brand level
E. SKU level
F. All of the above Ans✓✓✓ F. All of the above
At what product level is average unit price (both regular and feature)
most effective and why?
A. Category level. It allows you to understand the blended average unit
price at a higher level. If average unit price is increasing, consumers are
switching to more premium products.
, B. Segment level. It allows you to compare blended average unit prices
across different segments, to determine the most premium segments.
C. Item level. Average unit price should only be used at an item or line-
priced level, because at a category, brand or segment level, it is a
blended average.
D. All of the above are correct. Ans✓✓✓ C. Item level. Average unit
price should only be used at an item or line-priced level, because at a
category, brand or segment level, it is a blended average.
Balanced scorecards are those that encompass all of the elements needed
to truly manage categories including shopper, operational, return on
marketing investment, competitive and other metrics
A. True
B. False Ans✓✓✓ A. True
Based on the ANIMATIONS settings displayed here, which of the
following correctly describes the behavior of the animated slide build?
A. Each of the three widget trend lines will show one at a time as the
presenter clicks to advance the animation
B. All three widget trend lines will show in simultaneously as the
presenter clicks to advance the animation
C. Each of the three time periods will show one at a time, left-to-right as
the presenter clicks to advance the animation
D. All three time periods will show in simultaneously as the presenter
clicks to advance the animation Ans✓✓✓ C. Each of the three time
