UNIT 17 ASSIGNMENT 2
Aryan Ahmadzai
20 MARCH 2024
, 2
Contents
Introduction:................................................................................................2
The Nike Air Zoom Pegasus 40 Marketing Campaign..................................2
Campaign Name: "Run Beyond Limits"....................................................2
Introduction to the Nike Air Zoom Pegasus 40:........................................2
How the Pegasus 40’s creates brand loyalty:...........................................3
Campaign Aims...........................................................................................3
Target Market Segmentation....................................................................4
Brand Personality & Tone of Voice............................................................4
Digital Marketing Solutions and Platforms................................................4
Integration of the Nike air zoom Pegasus 40 Campaign into the wider
marketing and promotional mix for the product..........................................6
1. Product.................................................................................................6
2. Price.....................................................................................................6
3. Place.....................................................................................................6
4. Promotion.............................................................................................6
5. People...................................................................................................7
6. Process.................................................................................................7
7. Physical Evidence.................................................................................7
Conclusion:..................................................................................................8
Research Log:..............................................................................................9
References:................................................................................................10
1 | Page
Aryan Ahmadzai
20 MARCH 2024
, 2
Contents
Introduction:................................................................................................2
The Nike Air Zoom Pegasus 40 Marketing Campaign..................................2
Campaign Name: "Run Beyond Limits"....................................................2
Introduction to the Nike Air Zoom Pegasus 40:........................................2
How the Pegasus 40’s creates brand loyalty:...........................................3
Campaign Aims...........................................................................................3
Target Market Segmentation....................................................................4
Brand Personality & Tone of Voice............................................................4
Digital Marketing Solutions and Platforms................................................4
Integration of the Nike air zoom Pegasus 40 Campaign into the wider
marketing and promotional mix for the product..........................................6
1. Product.................................................................................................6
2. Price.....................................................................................................6
3. Place.....................................................................................................6
4. Promotion.............................................................................................6
5. People...................................................................................................7
6. Process.................................................................................................7
7. Physical Evidence.................................................................................7
Conclusion:..................................................................................................8
Research Log:..............................................................................................9
References:................................................................................................10
1 | Page
