cultural lag adjustment period that happens as culture shifts between material and
nonmaterial
what is considered cognitive culture nonmaterial mental and symbolic representations of
reality
language a system of shared symbols that enables people to communicate with one another
values Collective conceptions of what is considered good, desirable, and proper--or bad,
undesirable, and improper--in a culture.
Sapir-Whorf Hypothesis the structure of a language determines a native speaker's
perception and categorization of experience
what is considered normative culture ways we establish, abide by, and enforce principles of
conduct; grounded in values
norms an established standard of behavior maintained by a society
folkways norms governing everyday behavior, whose violation raises comparatively little
concern
mores more serious, highly necessary for the welfare of the society; more extreme
consequences
formal a norm that generally that has been written down and that specifies strict
punishments for violators
,informal understood in society but no generally written down or precisely reported
sanctions penalties and rewards for conduct concerning a social norm
guilt/ self satisfaction feel this when you either dont follow the norm or when we do
dominant ideology a set of cultural beliefs and practices that helps to maintain powerful
social, economic, and political interests
subculture a segment of society that shares a distinctive pattern of customs, rules, and
traditions that differs from the pattern of the larger society
argot specialized language used by members of a group or subculture
culture shock the feeling of disorientation experienced by someone who is suddenly
subjected to an unfamiliar culture, way of life, or set of attitudes.
ethocentrism the tendency to assume that one's own culture and way of life represent the
norm or are superior to all others
cultural relativism The viewing of people's behavior from the perspective of their own
culture.
variable a measurable trait or characteristic that is subject to change under different
conditions
, operational definition income: individual earning from the last year education
education- highest degree completed
hypothesis the higher your degree, the higher your income
casual logic the change in one variable cause the change in another
independent variable causes change
dependent variable changes
correlation change in one variable and coincides with another
sample a smaller group that represents a larger population; who is actually going to take a
survey
random sample every person in a population has an equal opportunity to get picked
validity measuring what you want to measure
reliability consistend and reliable; measure of consistency
developing a conclusion be able to tell a logical story with your data, and explain what you
found, hypothesis supported
Quantitative Research research that collects and reports data primarily in numerical form