IB Business Marketing
distributors (intermediaries) --100%correct answer-- they sell directly to customers
e-tailers --100%correct answer-- retailers that sell over the internet
E-tailers --100%correct answer-- Retailers who operate solely online
FAB --100%correct answer-- features, advantages, benefits
floor pricing --100%correct answer-- used for economy brands
How is market share calculated? --100%correct answer-- Sales of business / total
sales in market x 100
market oriented --100%correct answer-- outward looking, focus on making products
they can sell
market size is measured by: --100%correct answer-- customer base, barriers to entry,
location
market-led pricing --100%correct answer-- skimming pricing, and penetration pricing
marketing mix --100%correct answer-- product, price, place, promotion, physical
evidence, packaging, people, process
objectives of promotion --100%correct answer-- inform, persuade, remind
one-level channel (channel of distribution) --100%correct answer-- producer,
distributor, consumer
packaging --100%correct answer-- perceptions, differentiation, protection,
informational, distribution ease, encourage impulse buying, advertising
packaging definition --100%correct answer-- ways product is presented to the
customer
physical evidence --100%correct answer-- the image portrayed by a business
regarding its observable and tangible features
distributors (intermediaries) --100%correct answer-- they sell directly to customers
e-tailers --100%correct answer-- retailers that sell over the internet
E-tailers --100%correct answer-- Retailers who operate solely online
FAB --100%correct answer-- features, advantages, benefits
floor pricing --100%correct answer-- used for economy brands
How is market share calculated? --100%correct answer-- Sales of business / total
sales in market x 100
market oriented --100%correct answer-- outward looking, focus on making products
they can sell
market size is measured by: --100%correct answer-- customer base, barriers to entry,
location
market-led pricing --100%correct answer-- skimming pricing, and penetration pricing
marketing mix --100%correct answer-- product, price, place, promotion, physical
evidence, packaging, people, process
objectives of promotion --100%correct answer-- inform, persuade, remind
one-level channel (channel of distribution) --100%correct answer-- producer,
distributor, consumer
packaging --100%correct answer-- perceptions, differentiation, protection,
informational, distribution ease, encourage impulse buying, advertising
packaging definition --100%correct answer-- ways product is presented to the
customer
physical evidence --100%correct answer-- the image portrayed by a business
regarding its observable and tangible features
