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Summary Understanding Media and Culture, An Introduction to Mass Communication. Version 2.0 | Chapters 6-14 and 16 | Buas | Creative Business

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A summary of chapter 6-14 and 16 of Understanding Media and Culture, An Introduction to Mass Communication (Version 2.0) by Jack Lule. Chapter 6 Music Chapter 7 Radio Chapter 8 Movies Chapter 9 Television Chapter 10 Electronic Games and Entertainment Chapter 11 The Internet and Social Media Chapter 12 Advertising and Public Relations Chapter 13 Economics of Mass Media Chapter 14 Ethics of Mass Media Chapter 16 The Future of Mass Media

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Chapter 6 Music
6.1 From social networking to stardom
- Example of Colbie Caillat who became popular by uploading her music on Myspace
- Internet is the changing face of music industry – everybody can become an artist + contact with fans


6.2 The Evolution of popular music
- Pop music = any genre that appeals to a wide audience or subculture
- Phonograph = 19th-century invention of reproducing sound: tinfoil wrapped around cylinder
- Gramophone = flat disc instead of cylinder to record sound – start of mass production
- Tin Pan Alley = area in Manhattan in which singer-songwriter and publisher teams worked
- Vaudeville = variety entertainment containing short acts – opened new door for publishers
- Ragtime = jazzy piano style music, characterized by syncopated melody – offbeat dance music
- 1920: Technological development threatened the Tin Pan Alley’s dominance
 Improved quality of gramophones: sales increased
 Radio broadcasting: less gramophone & sheet-music sales
 Recording industry began to profit when license fees were introduced
- 1930: Rise of jazz and blues
 Jazz = improvisational music, primarily instrumental – variety of styles: African/gospel/blues
 Became legal form of entertainment when white orchestras began to incorporate jazz
 Format became more structured: swing style of jazz
 Blues = former slaver who adapted African musical heritage to American environment
 Themes as personal adversity, overcoming hard luck etc.


6.3 The reciprocal nature of music and culture
- Music influences culture and vise versa
 Migration, youth culture & racial integration – culture spreads
 Racism in music industry, ideas/morality, appearance – music spreads
- 20th century mass migration Saethern black people to urban areas
 Blues to the North
 Incorporated new styles: vaudeville & swing
 Muddy Waters: electric guitar  Chicago blues
- 1950s: salary and personal freedom of young people increased
 Power to influence record sales
 Rock & roll specifically for teens – also on radio and tv
- 1950s: civil right movement: desegregation
 North racial tensions and riots – gradually integration
 Berry Gordy Jr. Motown: Motown sound
 Crossover black and white audiences
- Large record companies fueled racism
 Hijacking hits of black people  releasing censored white cover
- Rock & roll had a negative impact on morality
 Elvis Presley’s “vulgar” dancing was seen as sexual
- Gender-bending performers: little Richard, David Bowie, and Annie Lennox
 Normalize androgyny (bi-sexuality)


6.4 Current popular trends in the music industry
- Global music business constitutes powerful oligopoly
 Major record labels make up 85%
 Big four: EMI, Sony Music Entertainment, Universal Music, and Warner Music Group

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Hoofdstuk 6 t/m 14 en 16
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