Managerial Economics 9th Edition
By Samuelson ( Ch 1 To 18 )
Solution Manual
,Table of Contents
1 Introduction To Economic Decision Making 1
Seven Examples of Managerial Decisions 2
Six Steps to Decision Making 4
Step 1: Define the Problem 5
Step 2: Determine the Objective 6
Step 3: Explore the Alternatives 6
Step 4: Predict the Consequences 7
Step 5: Make a Choice 8
Step 6: Perform Sensitivity Analysis 9
Private and Public Decisions: an Economic View 10
Public Decisions 12
Things to Come 13
2 Optimal Decisions Using Marginal Analysis 17
A Simple Model 18
A Microchip Manufacturer 19
Marginal Analysis 24
Marginal Analysis and Calculus 25
Marginal Revenue and Marginal Cost 27
Marginal Revenue 27
Marginal Cost 29
Profit Maximization Revisited 29
Sensitivity Analysis 31
Asking What If 32
,Appendix to Chapter 2: Calculus and Optimization Techniques 42
Special Appendix to Chapter 2: Optimization Using Spreadsheets 50
3 Demand Analysis and Optimal Pricing 53
Determinants of Demand 54
The Demand Function 54
The Demand Curve and Shifting Demand 55
General Determinants of Demand 57
Elasticity of Demand 58
Price Elasticity 58
Factors Affecting Price Elasticity 61
Other Elasticities 61
Price Elasticity and Prediction 62
Demand Analysis and Optimal Pricing 63
Price Elasticity, Revenue, and Marginal Revenue 63
Maximizing Revenue 66
Optimal Markup Pricing 67
Price Discrimination 69
Information Goods 72
Appendix to Chapter 3: Consumer Preferences and Demand 84
4 Estimating and Forecasting Demand 90
Collecting Data 91
Consumer Surveys 91
Controlled Market Studies 92
Uncontrolled Market Data 93
, Regression Analysis 94
Ordinary Least-Squares Regression 94
Interpreting Regression Statistics 100
Potential Problems in Regression 104
Forecasting 107
Time-Series Models 107
Fitting a Simple Trend 109
Barometric Models 115
Forecasting Performance 116
Final Thoughts 118
Appendix to Chapter 4: Regression Using Spreadsheets 129
Special Appendix to Chapter 4: Statistical Tables 133
5 Production 135
Basic Production Concepts 136
Production in the Short Run 136
Optimal Use of an Input 140
Production in the Long Run 142
Returns to Scale 142
Least-Cost Production 143
Measuring Production Functions 148
Linear Production 148
Production with Fixed Proportions 149
Polynomial Functions 149
The Cobb-Douglas Function 150
By Samuelson ( Ch 1 To 18 )
Solution Manual
,Table of Contents
1 Introduction To Economic Decision Making 1
Seven Examples of Managerial Decisions 2
Six Steps to Decision Making 4
Step 1: Define the Problem 5
Step 2: Determine the Objective 6
Step 3: Explore the Alternatives 6
Step 4: Predict the Consequences 7
Step 5: Make a Choice 8
Step 6: Perform Sensitivity Analysis 9
Private and Public Decisions: an Economic View 10
Public Decisions 12
Things to Come 13
2 Optimal Decisions Using Marginal Analysis 17
A Simple Model 18
A Microchip Manufacturer 19
Marginal Analysis 24
Marginal Analysis and Calculus 25
Marginal Revenue and Marginal Cost 27
Marginal Revenue 27
Marginal Cost 29
Profit Maximization Revisited 29
Sensitivity Analysis 31
Asking What If 32
,Appendix to Chapter 2: Calculus and Optimization Techniques 42
Special Appendix to Chapter 2: Optimization Using Spreadsheets 50
3 Demand Analysis and Optimal Pricing 53
Determinants of Demand 54
The Demand Function 54
The Demand Curve and Shifting Demand 55
General Determinants of Demand 57
Elasticity of Demand 58
Price Elasticity 58
Factors Affecting Price Elasticity 61
Other Elasticities 61
Price Elasticity and Prediction 62
Demand Analysis and Optimal Pricing 63
Price Elasticity, Revenue, and Marginal Revenue 63
Maximizing Revenue 66
Optimal Markup Pricing 67
Price Discrimination 69
Information Goods 72
Appendix to Chapter 3: Consumer Preferences and Demand 84
4 Estimating and Forecasting Demand 90
Collecting Data 91
Consumer Surveys 91
Controlled Market Studies 92
Uncontrolled Market Data 93
, Regression Analysis 94
Ordinary Least-Squares Regression 94
Interpreting Regression Statistics 100
Potential Problems in Regression 104
Forecasting 107
Time-Series Models 107
Fitting a Simple Trend 109
Barometric Models 115
Forecasting Performance 116
Final Thoughts 118
Appendix to Chapter 4: Regression Using Spreadsheets 129
Special Appendix to Chapter 4: Statistical Tables 133
5 Production 135
Basic Production Concepts 136
Production in the Short Run 136
Optimal Use of an Input 140
Production in the Long Run 142
Returns to Scale 142
Least-Cost Production 143
Measuring Production Functions 148
Linear Production 148
Production with Fixed Proportions 149
Polynomial Functions 149
The Cobb-Douglas Function 150
