1. Which key industry segment primarily focuses on developing biologic therapies
for diseases?
A) Pharmaceuticals
B) Biotech
C) Medical devices
D) Diagnostics
Answer: B
Explanation: Biotech companies specialize in biologic therapies, including gene
therapies and biologics, which are complex products derived from living
organisms.
2. Which regulatory body is primarily responsible for approving drugs in the
United States?
A) EMA
B) FDA
C) WHO
D) CDC
Answer: B
Explanation: The U.S. Food and Drug Administration (FDA) is responsible for the
approval and regulation of pharmaceuticals and medical products in the United
States.
,Life Sciences Sales Training Certificate Exam
3. In life sciences sales, what does the acronym "KPI" stand for?
A) Knowledge Process Indicator
B) Key Performance Indicator
C) Key Product Information
D) Known Provider Index
Answer: B
Explanation: KPI stands for Key Performance Indicator, which are measurable
values used to evaluate the success of sales strategies and activities.
4. Which term describes a diagnostic tool used to detect specific diseases or
conditions?
A) Biologic
B) Medical device
C) Diagnostic test
D) Reimbursement code
Answer: C
Explanation: Diagnostic tests are tools or procedures used to identify diseases,
conditions, or infections, often utilizing specialized equipment.
5. Which ethical principle is most critical when a sales representative discloses
potential conflicts of interest?
,Life Sciences Sales Training Certificate Exam
A) Confidentiality
B) Transparency
C) Competitiveness
D) Profitability
Answer: B
Explanation: Transparency involves openly disclosing conflicts of interest to
maintain ethical integrity and build trust with healthcare providers.
6. What is a primary driver of growth in the life sciences industry?
A) Decreasing regulatory oversight
B) Advances in personalized medicine
C) Reduction in healthcare spending
D) Limited technological innovation
Answer: B
Explanation: Advances in personalized medicine, including genomics and targeted
therapies, significantly drive growth by enabling tailored treatments.
7. Which market segment is characterized by hospitals and large healthcare
systems?
A) Consumer market
B) Institutional market
, Life Sciences Sales Training Certificate Exam
C) Retail pharmacy market
D) Direct-to-consumer market
Answer: B
Explanation: The institutional market includes hospitals, clinics, and large
healthcare organizations that purchase medical products and devices.
8. What is the primary purpose of market segmentation in life sciences sales?
A) To increase product prices
B) To identify and target specific customer groups effectively
C) To reduce regulatory compliance costs
D) To standardize marketing messages
Answer: B
Explanation: Market segmentation helps in identifying distinct customer groups,
allowing tailored sales strategies to meet their specific needs.
9. Which step in the FDA approval process involves evaluating a new drug’s safety
and efficacy through clinical trials?
A) IND (Investigational New Drug application)
B) NDA (New Drug Application)
C) Phase III clinical trial
D) Preclinical testing