Marketo Certification Exam 2025
Questions and Answers
Marketing Automation - ANSWER✔️✔️-Software that streamlines, automates and measures tasks
and workflow so that organizations can increase operational efficiency and grow revenue faster.
Engagement Hub/Database - ANSWER✔️✔️-To help capture everything we learn about
customers across all channels and touch points.
Automation Engine - ANSWER✔️✔️-Let's you trigger campaigns across all channels to use the
information gathered to communicate with customers in the moment they are engaged with us.
Analytics Engine - ANSWER✔️✔️-Leverages data in the engagement hub to measure impact of
the campaigns and provides metrics about the customer journey.
Marketo's Nurture Programs - ANSWER✔️✔️-Adjust as people interact with them to guide leads
through their buyer journey.
What are some ways Marketing Automation Software can be used? - ANSWER✔️✔️-Nurturing
relationships with prospects, building alignment with sales and ROI on marketing initiatives.
Lead Nurturing - ANSWER✔️✔️-The process of collecting, qualifying and interacting with people
throughout the buying process.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
Questions and Answers
Marketing Automation - ANSWER✔️✔️-Software that streamlines, automates and measures tasks
and workflow so that organizations can increase operational efficiency and grow revenue faster.
Engagement Hub/Database - ANSWER✔️✔️-To help capture everything we learn about
customers across all channels and touch points.
Automation Engine - ANSWER✔️✔️-Let's you trigger campaigns across all channels to use the
information gathered to communicate with customers in the moment they are engaged with us.
Analytics Engine - ANSWER✔️✔️-Leverages data in the engagement hub to measure impact of
the campaigns and provides metrics about the customer journey.
Marketo's Nurture Programs - ANSWER✔️✔️-Adjust as people interact with them to guide leads
through their buyer journey.
What are some ways Marketing Automation Software can be used? - ANSWER✔️✔️-Nurturing
relationships with prospects, building alignment with sales and ROI on marketing initiatives.
Lead Nurturing - ANSWER✔️✔️-The process of collecting, qualifying and interacting with people
throughout the buying process.
FOR STUDY PURPOSES ONLY COPYRIGHT © 2025 ALL RIGHTS RESERVED 1
