Travel & Tourism Ch. 4|Questions With Correct
Answers|Verified
When Thomas Cook organized the first group tour, he was serving as a(n) ________. -
✔️intermediary
Which of the following is NOT a value-added function provided by intermediaries? -
✔️risk-shifting to service providers
Which of the following segments of the tourism industry has continued to nurture a close
working relationship with travel agents? - ✔️cruise lines
The simplest form of distribution, providing direct access to tourism suppliers, would be
classified as a ________. - ✔️one-level distribution channel
The difference between the price for which travel agencies can obtain the service and
the price they can charge when selling the service is called ________. - ✔️markup
Travel agencies can be classified into all of the following categories EXCEPT
________. - ✔️no-frills agencies
The financial network and clearinghouse that allows travel agencies to sell airline tickets
is ________. - ✔️ARC
Traditionally, wholesalers provide what percentage of all room revenues in destinations
such as Hawaii and the Caribbean? - ✔️60 to 70
The most structured type of tour and usually the most complete in its components is a
________. - ✔️escorted tour
The typical markup on tour package components is ________. - ✔️about 20% or less
Which of the following buys excess inventory of unsold airline tickets and then resells
the tickets at discounted prices? - ✔️consolidators
One of the most pressing responsibilities of meeting planners is to ________. -
✔️control costs
Win-win situations for both tourism customers and suppliers are created through a
process called ________. - ✔️customer relationship management
Sales people who actively solicit business or engage in sales efforts that draw
customers to a supplier's services are called ________. - ✔️missionaries
Answers|Verified
When Thomas Cook organized the first group tour, he was serving as a(n) ________. -
✔️intermediary
Which of the following is NOT a value-added function provided by intermediaries? -
✔️risk-shifting to service providers
Which of the following segments of the tourism industry has continued to nurture a close
working relationship with travel agents? - ✔️cruise lines
The simplest form of distribution, providing direct access to tourism suppliers, would be
classified as a ________. - ✔️one-level distribution channel
The difference between the price for which travel agencies can obtain the service and
the price they can charge when selling the service is called ________. - ✔️markup
Travel agencies can be classified into all of the following categories EXCEPT
________. - ✔️no-frills agencies
The financial network and clearinghouse that allows travel agencies to sell airline tickets
is ________. - ✔️ARC
Traditionally, wholesalers provide what percentage of all room revenues in destinations
such as Hawaii and the Caribbean? - ✔️60 to 70
The most structured type of tour and usually the most complete in its components is a
________. - ✔️escorted tour
The typical markup on tour package components is ________. - ✔️about 20% or less
Which of the following buys excess inventory of unsold airline tickets and then resells
the tickets at discounted prices? - ✔️consolidators
One of the most pressing responsibilities of meeting planners is to ________. -
✔️control costs
Win-win situations for both tourism customers and suppliers are created through a
process called ________. - ✔️customer relationship management
Sales people who actively solicit business or engage in sales efforts that draw
customers to a supplier's services are called ________. - ✔️missionaries
