University of Florida, GEB 1201,What is SWOT Analysis.,

What is SWOT Analysis?

SWOT stands for:

 Strengths
 Weaknesses
 Opportunities
 Threats

It is a strategic planning tool used to identify internal and external factors that impact business
performance.



Internal Factors

1. Strengths (S)
o Characteristics that give the company an advantage.
o Example: Strong brand reputation, loyal customer base, proprietary technology.
2. Weaknesses (W)
o Characteristics that place the company at a disadvantage.
o Example: Poor location, high employee turnover, limited financial resources.




External Factors

3. Opportunities (O)
o External factors the company can capitalize on.
o Example: Emerging markets, new technology, policy changes.
4. Threats (T)
o External challenges that can harm the organization.
o Example: Competitors, changing regulations, supply chain issues.




SWOT Example: Starbucks

 Strengths: Global presence, strong brand, customer loyalty.
 Weaknesses: High product prices, reliance on U.S. market.
 Opportunities: Expand in emerging markets, new product lines.
 Threats: Competition, fluctuating coffee bean prices.



Benefits of SWOT



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